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  1. 1. Advertising<br />Yes, this is a boring presentation<br />No, you cannot leave<br />Yes, I am a jerk<br />
  2. 2. Define<br />“Advertising is a non-personal form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services.” – some famous professor type person<br />
  3. 3. What is Advertising<br />“I do not regard advertising as entertainment or an art form, but as a medium of information.” <br />David Ogilvy<br />
  4. 4. What does it do for a company<br />“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.” <br />David Ogilvy<br />
  5. 5. Advertising is Essential<br />“Early to bed, early to rise, work like hell and advertise” <br />Ted Turner<br />
  6. 6. A Fine Line<br />“Our business is infested with idiots who try to impress by using pretentious jargon.” <br />David Ogilvy<br />
  7. 7. Nuts and Bolts<br />“Advertising looks fun and easy to do. So does playing the piano, Until you try it.”<br />a BIG idea<br />The right positioning<br />
  8. 8. Roles<br />Account Management<br />Account Planning<br />Creative<br />Studio<br />Research<br />Activation<br />Media, PR, etc.<br />
  9. 9. Account Management<br />Classic MBA profile offered by agencies<br />Fight maarnapadega – with clients, with other agencies<br />Paisa nahimilega<br />
  10. 10. Account Planning<br />Research. Research. Research.<br />Multi-disciplinary knowledge<br />Still in a nascent stage<br />
  11. 11. Creative<br />Not for an MBA graduate<br />The “coolest” job in the agency<br />Pampered by everyone<br />
  12. 12. Why work in Advertising<br />Variety is the spice of life<br />All work and no play…well, it sucks<br />Come what may, advertising is here to stay<br />(as are cheesy lines)<br />
  13. 13. Be Warned<br />The pay sucks<br />Long, irregular hours<br />The pay sucks<br />The pay sucks<br />
  14. 14. Did I mention that the pay sucks?<br />