Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Advertising

444 views

Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

Advertising

  1. 1. Advertising<br />Yes, this is a boring presentation<br />No, you cannot leave<br />Yes, I am a jerk<br />
  2. 2. Define<br />“Advertising is a non-personal form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services.” – some famous professor type person<br />
  3. 3. What is Advertising<br />“I do not regard advertising as entertainment or an art form, but as a medium of information.” <br />David Ogilvy<br />
  4. 4. What does it do for a company<br />“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.” <br />David Ogilvy<br />
  5. 5. Advertising is Essential<br />“Early to bed, early to rise, work like hell and advertise” <br />Ted Turner<br />
  6. 6. A Fine Line<br />“Our business is infested with idiots who try to impress by using pretentious jargon.” <br />David Ogilvy<br />
  7. 7. Nuts and Bolts<br />“Advertising looks fun and easy to do. So does playing the piano, Until you try it.”<br />a BIG idea<br />The right positioning<br />
  8. 8. Roles<br />Account Management<br />Account Planning<br />Creative<br />Studio<br />Research<br />Activation<br />Media, PR, etc.<br />
  9. 9. Account Management<br />Classic MBA profile offered by agencies<br />Fight maarnapadega – with clients, with other agencies<br />Paisa nahimilega<br />
  10. 10. Account Planning<br />Research. Research. Research.<br />Multi-disciplinary knowledge<br />Still in a nascent stage<br />
  11. 11. Creative<br />Not for an MBA graduate<br />The “coolest” job in the agency<br />Pampered by everyone<br />
  12. 12. Why work in Advertising<br />Variety is the spice of life<br />All work and no play…well, it sucks<br />Come what may, advertising is here to stay<br />(as are cheesy lines)<br />
  13. 13. Be Warned<br />The pay sucks<br />Long, irregular hours<br />The pay sucks<br />The pay sucks<br />
  14. 14. Did I mention that the pay sucks?<br />

×