Turning The Channel On - Online Marketing for SMB

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online marketing overview for small and medium businesses that covers local search, websites, email and social media tools such as facebook and LinkedIn

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Turning The Channel On - Online Marketing for SMB

  1. 1. Online Marketing for SMB Turning The Channel On
  2. 2. Let Me Introduce Myself <ul><li>Linda Nawrocki </li></ul><ul><li>Director, Internet Strategy at Optiem </li></ul><ul><li>[email_address] </li></ul>
  3. 3. Albert Einstein If at first an idea isn't absurd, there's no hope for it
  4. 4. Waiting to Get in the Pool?
  5. 5. You Have Lots of Options
  6. 6. Don’t Try to Do It All At Once
  7. 7. Test Out The Water
  8. 8. Where do you start?
  9. 9. Guiding Steps for Online Marketing
  10. 10. Local Web Opportunities
  11. 11. <ul><li>Google </li></ul><ul><li>www.Google.com/LocalBusinessCenter </li></ul><ul><li>Yahoo </li></ul><ul><li>Listings.Local.Yahoo.com </li></ul><ul><li>Bing </li></ul><ul><li>www.bing.com/local </li></ul>Local Business Registration
  12. 12. Local Web Opportunities
  13. 13. Local Business Listing
  14. 14. Coupon
  15. 15. Local Web Opportunities <ul><li>Highly engaged </li></ul><ul><li>Proximity is important </li></ul><ul><li>Be Careful – people know when its you </li></ul>
  16. 16. Your Website
  17. 17. Ongoing Website Strategy
  18. 18. <ul><li>Flexible Structure </li></ul><ul><li>Simple Design </li></ul><ul><li>Content Management System </li></ul>Build
  19. 19. <ul><li>Set Goals </li></ul><ul><li>Track Goals (Google Analytics is FREE!) </li></ul><ul><li>Review Goals </li></ul>Measure
  20. 20. <ul><li>Improve Goals </li></ul><ul><li>Test Ideas </li></ul><ul><li>Constant Cycle </li></ul>Improve
  21. 21. Email Marketing Source: Datran Media 2009 Which advertising channels perform strongly for your company?
  22. 22. <ul><li>Suspects </li></ul>Email Marketing <ul><li>Prospects </li></ul><ul><li>Customers </li></ul>Might need your services Looking for your services Have used your services
  23. 23. Email Marketing Source: SocialTwist’s Social Media Sharing Trends 2009
  24. 24. Social Marketing Source: SocialTwist’s Social Media Sharing Trends 2009
  25. 25. Just Face It
  26. 26. <ul><li>www.facebook.com/linda.nawrocki </li></ul>Facebook URLs
  27. 27. Who is advertising on your wall? Facebook Advertising
  28. 28. <ul><li>Control Business Name </li></ul><ul><li>Guard Private Information </li></ul><ul><li>Business v. Private </li></ul>Remember
  29. 29. Other Social Media Traditional Blogging Micro Blogging
  30. 30. Other Social Media Photography Sharing
  31. 31. Paid Search Marketing
  32. 32. Paid Search Marketing Terms Monthly Searches Cost body repair 301,000 $1.69 auto body repair 246,000 $1.90 collision repair 110,000 $1.93 collision auto repair 22,200 $2.13 auto dent repair 6,600 $1.92
  33. 33. <ul><li>Google </li></ul><ul><li>www.Google.com/adwords </li></ul><ul><li>Yahoo </li></ul><ul><li>SearchMarketing.Yahoo.com </li></ul><ul><li>Bing </li></ul><ul><li>Advertising.Microsoft.com </li></ul>Paid Search Platforms
  34. 34. Guiding Steps for Online Marketing
  35. 35. [email_address] Twitter - @ViewFromW6th Questions?

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