Great Examples Bad Marketing

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This presentation aggregates some examples of poorly executed online marketing

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Great Examples Bad Marketing

  1. 1. They Didn’t Get It Great Examples of Bad Marketing Prepared by Linda Nawrocki, 4. 14 .08
  2. 2. Bad URLs
  3. 3. Bed Bath and Bizarre Optiem Overview <ul><li>Why not just use homepage? </li></ul><ul><li>Use Glamour URL www.bedbathandbeyond.com/email </li></ul>
  4. 4. The BBB Landing Page <ul><li>URL didn’t work </li></ul>
  5. 5. Bad Email Marketing
  6. 6. Format Dumbnamics <ul><li>Didn’t validate email address </li></ul><ul><li>Don’t have my name or any other information </li></ul>
  7. 7. Things Forgotten <ul><li>Didn’t validate email address </li></ul><ul><li>Don’t have my name or any other information </li></ul><ul><li>Still gave me a $5 coupon </li></ul>
  8. 8. Test your HTML in Hotmail <ul><li>HTML for tables isn’t correct in Hotmail or Outlook 2007 </li></ul><ul><li>Web page layout is fine </li></ul>Webpage Outlook 2007
  9. 9. Website Blunders
  10. 10. Be Happy I Purchased From You <ul><li>Finished purchase, then screen prompted me for survey </li></ul><ul><li>Was not able to get back to purchase confirmation screen </li></ul>
  11. 11. Eco-Friendly – Not Firefox Friendly <ul><li>Had seen their DSL (don’t stand in line) program while standing in line </li></ul><ul><li>Order Online feature would not work in Firefox </li></ul>
  12. 12. Search Giant NOT #1 <ul><li>Use keyword rich text in your title tag </li></ul><ul><li>Follow the advice you give others </li></ul><ul><li>Google is #9 in Google and Yahoo! </li></ul><ul><li>#15 in Live & #33 in Ask </li></ul>
  13. 13. Starbucks Rewards <ul><li>Registered my Card </li></ul><ul><li>Provided My Information </li></ul><ul><li>Website didn’t work and I had to re-enter info </li></ul>
  14. 14. Out of Date Ads
  15. 15. Viewed on June 30 <ul><li>A day late and an impression short </li></ul><ul><li>Pick a vendor who will traffic propery </li></ul>
  16. 16. Online Display Advertising
  17. 17. Is this the same thing? <ul><li>Product Name not the same as landing page offerings </li></ul><ul><li>AT&T U-verse was not available </li></ul><ul><li>Hard to determine it was Dish Network </li></ul>
  18. 18. Wasting Impactful Online Display <ul><li>Benjamin Moore created a visually attractive campaign </li></ul><ul><li>Targeted at good audience on DominoMag.com </li></ul>
  19. 19. Wasting Impactful Online Display <ul><li>Make sure your logo is completely viewable </li></ul><ul><li>Make sure your message can be seen </li></ul>

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