Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Creative Marketing

497 views

Published on

Increasing the sponsors for a video channel

  • Be the first to comment

  • Be the first to like this

Creative Marketing

  1. 1. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Positive TV:Attracting Sponsors<br />
  2. 2. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  3. 3. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  4. 4. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  5. 5. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Now, Let’s Change Our Perception of the News…<br />
  6. 6. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  7. 7. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  8. 8. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  9. 9. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  10. 10. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  11. 11. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  12. 12. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  13. 13. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  14. 14. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  15. 15. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  16. 16. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  17. 17. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  18. 18. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Current Situation and Competitors<br />
  19. 19. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />SWOT ANALYSIS <br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  20. 20. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  21. 21. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  22. 22. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Solutions and Channels<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  23. 23. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Series<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  24. 24. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Series<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  25. 25. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Events (Online)<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  26. 26. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Country Image Reversal<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  27. 27. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  28. 28. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Channels<br />CRM<br />LinkedIn<br />Website & Blog<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  29. 29. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Universities and students<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  30. 30. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Universities and Students<br />Example – University Lipdub project<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  31. 31. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Channels<br /><ul><li>CRM
  32. 32. Linkedin
  33. 33. Website and Blog
  34. 34. Events</li></ul>13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  35. 35. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Phone Application<br />Sponsor<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  36. 36. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Channel Possibilities<br />Lifestyle<br />Spas/retreats<br />Recreational activities<br />News<br />Breaking stories<br />Most popular viewed on the website<br />Food<br />Recipes<br />Deals within the company<br />Family<br />“Entertain your child”<br />Family vacation ideas<br />Eco-friendly options<br />“How to” section<br />Channel<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  37. 37. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Sponsorship Benefits<br />Creates exposure for sponsoring companies<br />Creates a good company image by associating with PTV<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  38. 38. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Time for Creativity<br />
  39. 39. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />PRE-LAUNCH <br />
  40. 40. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  41. 41. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  42. 42. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  43. 43. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  44. 44. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  45. 45. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  46. 46. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Bad news wears us out. <br />Let’s change it!<br />
  47. 47. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />LAUNCHING<br />
  48. 48. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />People keep asking where the good news is, as major media outlets are currently ignoring that they are already there. <br />Our stories tell positive things that occur in normal life, our main characters are human beings, they are the core inspiration.<br />The video shoots different situations in people’s lives: small pieces of happiness when you receive good news. All the nice moments just by simple daily good news.<br />
  49. 49. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br /><ul><li>We start the scene in a metro, guy catching the train.
  50. 50. A group of students checking their names on a board at school.
  51. 51. A father discovering that their baby is a boy.
  52. 52. A girl arriving at home, she forgets the keys and then her sister arrives.
  53. 53. A women checking her plants and realizing there is a little tomato.
  54. 54. A group of boys in front of a public phone accompanying his friend when the girl says yes.
  55. 55. Girls in a concert when the singer plays their song.</li></li></ul><li>13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />More good than bad occurs daily.<br />
  56. 56. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Be one of us, help the good news travel faster.<br />www.positivetv.tv/sponsors<br />
  57. 57. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Positive TV:Attracting Sponsors<br />Suraj Atreya Udipta Basumatari<br />Andrew Boyd Beatriz Briones<br />Taylor Travis Martha Tolosa<br />

×