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Customer PerspectiveVersion 3.2 March 2011Price What is strategy?

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Customer PerspectiveVersion 3.2 March 2011Price  Quality  Availability  Selec9on  Func9onality  Brand  Partnership  Service  Product  /  Service  A/ributes   Rela5onship   Image  Product  Leadership  Strategy  Differen(ator  General  Requirement  Unique  products  and  services  that  „push  the  envelope“.  „The  Best  Product“  62 © Marc Sniukas

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