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The five major elements of What is strategy?

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The five major elements of strategyEconomic Logic: How will we obtain our returns?§  What generates cash ?§  What decides your margins ?§  What generates market share growth ?§  How fast do sales turn into cash ?§  What numbers / ratios tell us we’re successful ?§  What are our underlying core capabilities ?Version 3.2 March 201135 © Marc Sniukas“Are you sure you have a strategy?” Donald C. Hambrick and James W. Frederickson Academy of Management Executive 2001 Vol. 15 No. 45

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