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The five major elements of What is strategy?

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The five major elements of strategyDifferentiators: How will we win?§  The reasons that customers will choose us§  Image ?§  Customization ?§  Price ?§  Styling ?§  Product reliability ?§  Anything else ?Version 3.2 March 201132 © Marc Sniukas“Are you sure you have a strategy?” Donald C. Hambrick and James W. Frederickson Academy of Management Executive 2001 Vol. 15 No. 43

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