atlanticwoodworkers.ca
Online Presence
Strengths, Opportunities, Recommendations
First Things First
• Your webmaster – Don Shubaly
• Technical Support/ Features
– Stephen Parsons
• Content Editing/ Socia...
The Foundation
• Get Ready
– Assessing the situation
– Cleanup & Tuning
• Get Set
– Research
– Collecting Ideas
The Good
• CMS (WordPress)
• Internet/Intranet
• Features
– Forums
– Library
– Gallery
The Opportunity
• Technology/ Currency
• Design
• Strategy
• Structure
• Content
(some of) The Best
• Wood Turners and Carvers
• Thanks to Canadian Wood-
working & Home Improvement
• Here are a few examp...
(some of) The Best
• Avalon
Woodturner’s Guild
– Imagery
– Simplicity
– Consistency
http://www.avalonwoodturners.org
(some of) The Best
• Calgary Carvers
– Imagery
– Use of space
– Key messages
http://www.calgarycarvers.com/
(some of) The Best
• Durham Woodworking
Club (Oshawa)
– Clean design
– Social media
– Sponsorship
http://www.durhamwoodwor...
(some of) The Best
• Newfoundland
Woodworkers
– Strong Imagery/
multimedia
– Working features
– Member promotion
http://ww...
(some of) The Best
• Oakville Sculpters
& Woodcarvers
– Branding
– Navigation
– Monetization (sales)
http://www.oswguild.o...
(some of) The Best
• Grey-Bruce Woodturners
Guild
– All of the above
http://www.gbwg.ca
The Recommendations
• Technology/ Currency
• Design
• Strategy
• Structure
• Content
http://www.atlanticwoodworkers.ca
Technology
• WordPress updates…done!
• Modular updates
• Library module
• Multimedia
• Working features (calendar)
• RSS &...
Design
• Logo?
• Photo Imagery
• Multimedia features
• Use of space
• Color
http://www.atlanticwoodworkers.ca
Structure
• Public (internet)
• Members Only (intranet)
• Navigation and sections
• Links and related content
http://www.a...
Strategy
• How can we
– Add value to members?
– Entice new members?
– Increase our reach?
http://www.atlanticwoodworkers.ca
Members Only
• Reformatted content – TMT
• Currency – regular updates
• Interaction
– Forums / discussion?
– Mentorships?
...
Public Information
• Contact Info
• Links
• Q & A?
• Teasers
– Tips & techniques
– Book reviews
– Member profiles
http://w...
Outreach with Social Media
• Facebook
– Wide reach, accessible, social
• Blog
– Opportunity for detailed sharing
• YouTube...
Next Steps
• Your input
– Survey
– Participation (e.g. forums)
– Mentoring
– Demonstrating (technique)
• Manageable scope
...
Questions
• Thank you
• Stay tuned!
• Links at
www.atlanticwoodworkers.ca
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Atlantic Woodworkers Website Strategy

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This presentation was given to the Atlantic Woodworkers Association at their AGM and monthly meeting on March 11, 2014. It outlines opportunities and strategies for imporving the current website at www.atlanticwoodworkers.ca

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Atlantic Woodworkers Website Strategy

  1. 1. atlanticwoodworkers.ca Online Presence Strengths, Opportunities, Recommendations
  2. 2. First Things First • Your webmaster – Don Shubaly • Technical Support/ Features – Stephen Parsons • Content Editing/ Social Media – Mary Elizabeth O’Toole
  3. 3. The Foundation • Get Ready – Assessing the situation – Cleanup & Tuning • Get Set – Research – Collecting Ideas
  4. 4. The Good • CMS (WordPress) • Internet/Intranet • Features – Forums – Library – Gallery
  5. 5. The Opportunity • Technology/ Currency • Design • Strategy • Structure • Content
  6. 6. (some of) The Best • Wood Turners and Carvers • Thanks to Canadian Wood- working & Home Improvement • Here are a few examples…
  7. 7. (some of) The Best • Avalon Woodturner’s Guild – Imagery – Simplicity – Consistency http://www.avalonwoodturners.org
  8. 8. (some of) The Best • Calgary Carvers – Imagery – Use of space – Key messages http://www.calgarycarvers.com/
  9. 9. (some of) The Best • Durham Woodworking Club (Oshawa) – Clean design – Social media – Sponsorship http://www.durhamwoodworkingclub.com/
  10. 10. (some of) The Best • Newfoundland Woodworkers – Strong Imagery/ multimedia – Working features – Member promotion http://www.nlwoodworkers.ca/
  11. 11. (some of) The Best • Oakville Sculpters & Woodcarvers – Branding – Navigation – Monetization (sales) http://www.oswguild.org/
  12. 12. (some of) The Best • Grey-Bruce Woodturners Guild – All of the above http://www.gbwg.ca
  13. 13. The Recommendations • Technology/ Currency • Design • Strategy • Structure • Content http://www.atlanticwoodworkers.ca
  14. 14. Technology • WordPress updates…done! • Modular updates • Library module • Multimedia • Working features (calendar) • RSS & Offsite Content http://www.atlanticwoodworkers.ca
  15. 15. Design • Logo? • Photo Imagery • Multimedia features • Use of space • Color http://www.atlanticwoodworkers.ca
  16. 16. Structure • Public (internet) • Members Only (intranet) • Navigation and sections • Links and related content http://www.atlanticwoodworkers.ca
  17. 17. Strategy • How can we – Add value to members? – Entice new members? – Increase our reach? http://www.atlanticwoodworkers.ca
  18. 18. Members Only • Reformatted content – TMT • Currency – regular updates • Interaction – Forums / discussion? – Mentorships? – Tips & Technique sharing? http://www.atlanticwoodworkers.ca
  19. 19. Public Information • Contact Info • Links • Q & A? • Teasers – Tips & techniques – Book reviews – Member profiles http://www.atlanticwoodworkers.ca
  20. 20. Outreach with Social Media • Facebook – Wide reach, accessible, social • Blog – Opportunity for detailed sharing • YouTube – Showing skills (future) http://www.atlanticwoodworkers.ca
  21. 21. Next Steps • Your input – Survey – Participation (e.g. forums) – Mentoring – Demonstrating (technique) • Manageable scope http://www.atlanticwoodworkers.ca
  22. 22. Questions • Thank you • Stay tuned! • Links at www.atlanticwoodworkers.ca

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