Why can't we all just get along? - Sales and Marketing in Web 2.0 World
Social media tools and techniques can go along way in helping sales and marketing collaborate to optimize sales efficiency to drive high-velocity, high-volume, and high-value transactions.
Smart customers want smart salespeople who can engage in an intelligent conversation about how the product or services offered can address the challenges and opportunities faced by the customer.
Applying Web 2.0 best practices can help build knowledgeable marketing and sales teams who build strong relationships through openess, flexibility, authenticity and transparency.
Internal and external collaborative workspaces and social networks can make sales people smarter and give marketing folks real world feedback they can use to target and hone sale ready messaging and tools.
• Easing the tension between Marketing and Sales
• An overview of Web 2.0 tools and techniques for sales
• How Web 2.0 can make sales people smarter
• How internal and external collaborative platforms make marketing more effective
• Getting started