Harnessing Web Feed Workflows



    scott niesen | director of marketing | sniesen@attensa.com
intro to attensa

holy grail & keeping your head above water

         workflows & story telling

                  demo

...
Who is Attensa?
             • Launched 2005 – Portland, OR
             • Venture backed
             • 30 employees



“...
web feed workflows
the right information
  the right people
    the right time
Managed Feed Environment




     “Exchange for Web Feeds”
consistently &
 instantly informed
[ without being swamped with information ]
attention
    &
location
vector space model
Vector Space Model

                 reading
                           + personas
content cues +   behaviors

           ...
reputation | brand
competitive
                         monitoring
intelligence


           indispensable
           rese...
persistence
                            track
     &
                        team projects
subscription

         indispen...
sales leads
  training
                              forecasts
  podcasts
                                  &
audio & vide...
information
effective
                       conduits
channels


          attention
     analytics & metrics
 identify   ...
Web feed workflow for collaboration
                                   project
                                   team blo...
Web feed workflow: arming & aiming sales teams
                                             sales tool blog |
            ...
Web feed workflow: business intelligence
                                                bus intel portal |
              ...
Web feed workflow for 360 degree marketing
                                              Internal buzz
                   ...
Harnessing Web Feed Workflows



scott niesen | director of marketing | sniesen@attensa.com | attensa.com/blogs/attensa
Harnessing Web Feed Workflows
Harnessing Web Feed Workflows
Harnessing Web Feed Workflows
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Harnessing Web Feed Workflows

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How managed enterprise RSS environments streamline collaboration and communication

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Harnessing Web Feed Workflows

  1. 1. Harnessing Web Feed Workflows scott niesen | director of marketing | sniesen@attensa.com
  2. 2. intro to attensa holy grail & keeping your head above water workflows & story telling demo Q&A
  3. 3. Who is Attensa? • Launched 2005 – Portland, OR • Venture backed • 30 employees “Attensa is an up and coming disrupter with intriguing technology.” - Mike Gotta | The Burton Group
  4. 4. web feed workflows the right information the right people the right time
  5. 5. Managed Feed Environment “Exchange for Web Feeds”
  6. 6. consistently & instantly informed [ without being swamped with information ]
  7. 7. attention & location
  8. 8. vector space model
  9. 9. Vector Space Model reading + personas content cues + behaviors = relevancy ranking
  10. 10. reputation | brand competitive monitoring intelligence indispensable research tool tracking the buzz early warning markets | trends system & people
  11. 11. persistence track & team projects subscription indispensable collaboration tool build deliver shared vision insights
  12. 12. sales leads training forecasts podcasts & audio & video opportunities indispensable delivery tool technical supply chain bulletins alerts
  13. 13. information effective conduits channels attention analytics & metrics identify who didn’t read expertise the CEO’s blog
  14. 14. Web feed workflow for collaboration project team blog | corporate project pod & portal team wiki vodcasts metrics partners
  15. 15. Web feed workflow: arming & aiming sales teams sales tool blog | sales training portal podcasts acct research persistent search metrics Salesforce.com
  16. 16. Web feed workflow: business intelligence bus intel portal | competitive & trend dashboard precision search competitive research persistent search metrics mkt trends research persistent search Analyst feeds
  17. 17. Web feed workflow for 360 degree marketing Internal buzz competitive & trend monitoring precision search competitive research persistent search metrics mkt trends research persistent search brand/reputation monitoring search | news & blogopshere
  18. 18. Harnessing Web Feed Workflows scott niesen | director of marketing | sniesen@attensa.com | attensa.com/blogs/attensa

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