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John Hancock Observatory Service Learning Market Research Analysis


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John Hancock Observatory Service Learning Market Research Analysis

  1. 1. MARK 311 Market & Consumer Survey Data Analysis Roundtable Presented to John Hancock Observatory 28 April 2010
  2. 2. Today’s Roundtable Objectives <ul><li>1. Overview of Data Collection Process and Sample Selection </li></ul><ul><li>Team Presentations: Solution Sets </li></ul><ul><li>3. Next Steps for Analysis </li></ul>
  3. 3. Formulate Problem Determine Data Collection Method Determine Research Design Design Data Collection Forms Analyze and Interpret the Data Prepare the Research Report Design Sample and Collect Data
  4. 4. Managerial Decision Opportunity & Research Objectives <ul><ul><ul><li>How can John Hancock Observatory generate a following among local patrons? </li></ul></ul></ul><ul><ul><ul><li>Research Objective 1: </li></ul></ul></ul><ul><ul><ul><li>Determine current demographics of visitors to the Observatory. </li></ul></ul></ul><ul><ul><ul><li>Research Objective 2: </li></ul></ul></ul><ul><ul><ul><li>Determine age profiles of infrequent visitors. </li></ul></ul></ul><ul><ul><ul><li>Research Objective 3: </li></ul></ul></ul><ul><ul><ul><li>Determine ways visitors can stay active in the Observatory for longer periods of time. </li></ul></ul></ul><ul><ul><ul><li>Research Objective 4: </li></ul></ul></ul><ul><ul><ul><li>Assess local residents’ current perception of the John Hancock Observatory as well as its competitors. </li></ul></ul></ul><ul><ul><ul><li>Research Objective 5: </li></ul></ul></ul><ul><ul><ul><li>Determine awareness of special events hosted by The John Hancock Observatory. </li></ul></ul></ul>
  5. 6. Lauren Andresen Amber Dettmers Kristin Render Madora Shinn
  6. 24. Mary Martin Matt Muir Trish Nguyen Noel Rodriguez Mary Peg Warner
  7. 30. Laura Faerber Demi Giannaras Megan Hermann Pearl Paramadilok Alexi Prieto
  8. 35. Katie Brennan Caitlin Ferry Matt Gesner Alexandra Kassel
  9. 39. *Other events desired include: wine tasting, holiday business parties, charity events, singles night, celebrity appearances, book signings, etc.
  10. 41. Ryan Anderson Tommy Arkins Kati Konstantaras Jacob Loviska Sarah Scapini
  11. 49. Joel Bennett Asleigh Grizzell Christina Ladas Anna Sekh
  12. 52. Household Income vs. Events
  13. 53. Age group vs. News Source
  14. 54. Where you live vs. Attractions visited
  15. 57. Next Steps… Questions? Feedback! THANK YOU!