These images were presented on Saturday, October 13, 2012, at the Direct/Interactive Marketing Research Summit for the The Jacobs & Clevenger Case Writer's Workshop.

1. LOYOLA UNIVERSITY CHICAGO
GREENOLAStyle:
A brand on a mission
Stacy Neier, Loyola University Chicago
Drai Hassert, Loyola University Chicago
10/15/2012

2. Brand on a Mission
By empowering and partnering with women in
marginalized communities, GREENOLA seeks to
create a greater awareness and sense of
community by standing in solidarity with women
around the world. We believe that all women
have power to create, nurture, and transform.
Each GREENOLA product is hand-made
expression of this philosophy, allowing women
worldwide to connect to create a better world.
Change your look, change a life…
www.greenolastyle.com

3. Jen Moran: Social Entrepreneur on a
Mission

4. How can fair
trade and
fashion mix?

5. GREENOLA’s
Integrated Business Model
© 2007 Thomson South-Western

6. Cochabamba,
Bolivia

7. The team

8. Artisan environment

9. A family portrait,
Part I

10. A family portrait,
Part II

11. Fair trade fashion
product

26. Strategy Canvas
Greenola
Tom's
Anthropologi
e
Style Fair Trade Sustainability Price
© 2007 Thomson South-Western

27. IMC Strategy

30. Social Media Channels

32. Lookbook Images
Lookbook: Sedgewick Line

39. Finally,
a brand + social
entrepreneur on
a mission =
a teaching case
on a mission

40. Many thanks!
LOYOLA UNIVERSITY CHICAGO
GREENOLAStyle:
A brand on a mission
Stacy Neier, Loyola University Chicago
Drai Hassert, Loyola University Chicago
10/15/2012