Greenola styledmef13oct12s neier

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These images were presented on Saturday, October 13, 2012, at the Direct/Interactive Marketing Research Summit for the The Jacobs & Clevenger Case Writer's Workshop.

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Greenola styledmef13oct12s neier

  1. 1. LOYOLA UNIVERSITY CHICAGO GREENOLAStyle: A brand on a mission Stacy Neier, Loyola University Chicago Drai Hassert, Loyola University Chicago10/15/2012
  2. 2. Brand on a Mission By empowering and partnering with women inmarginalized communities, GREENOLA seeks to create a greater awareness and sense ofcommunity by standing in solidarity with women around the world. We believe that all women have power to create, nurture, and transform. Each GREENOLA product is hand-made expression of this philosophy, allowing women worldwide to connect to create a better world. Change your look, change a life… www.greenolastyle.com
  3. 3. Jen Moran: Social Entrepreneur on a Mission
  4. 4. How can fair trade andfashion mix?
  5. 5. GREENOLA’s Integrated Business Model© 2007 Thomson South-Western
  6. 6. Cochabamba,Bolivia
  7. 7. The team
  8. 8. Artisan environment
  9. 9. A family portrait,Part I
  10. 10. A family portrait,Part II
  11. 11. Fair trade fashionproduct
  12. 12. Strategy Canvas Greenola Toms Anthropologi e Style Fair Trade Sustainability Price© 2007 Thomson South-Western
  13. 13. IMC Strategy
  14. 14. Social Media Channels
  15. 15. Lookbook ImagesLookbook: Sedgewick Line
  16. 16. Finally,a brand + socialentrepreneur ona mission =a teaching caseon a mission
  17. 17. Many thanks! LOYOLA UNIVERSITY CHICAGO GREENOLAStyle: A brand on a mission Stacy Neier, Loyola University Chicago Drai Hassert, Loyola University Chicago10/15/2012

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