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Research Methodology Finaleee

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Research Methodology Finaleee

  1. 1. <ul><li>Research methodology project on </li></ul><ul><li>Parle & other biscuits </li></ul><ul><li>Submitted To:- </li></ul><ul><li>Prof. Gitanjali Kapoor </li></ul>
  2. 2. <ul><li>Presented By :- </li></ul><ul><li>Sanchi Gaikwad P-7 </li></ul><ul><li>Dhanraj Koli P-16 </li></ul><ul><li>Manoj Vishwakarma P-37 </li></ul><ul><li>Sneha Sharma P-41 </li></ul><ul><li>Kavita Singh P-44 </li></ul>
  3. 3. What is research? <ul><li>Types of research </li></ul><ul><ul><li>Exploratory research </li></ul></ul><ul><ul><li>Exploratory Research : Exploratory research is the initial research which analyses the data and explores the possibility of obtaining as many relationships as possible between   different variables without knowing their end-application </li></ul></ul>
  4. 4. Conclusive Research <ul><li>As stated earlier, the exploratory research lays the foundation for the formulation of hypothesis. Conclusive research test the hypothesis of a research problem formulated by exploratory research and draws definite conclusions for implementation. </li></ul>
  5. 5. Descriptive research <ul><li>A descriptive research is carried out with a specific objective and hence it results in definite conclusions. This research tries to describe characteristics of the respondents in relation to the particular product or a practice/culture of importance </li></ul>
  6. 6. Experimental Research : <ul><li>An experimental research is used to study the effect of a set of factors on the response variable of a system of study. This research is conducted in a controlled environment, and analyzed using ANOVA. </li></ul>
  7. 7. OBJECTIVES OF RESEARCH <ul><li>  </li></ul><ul><li>Problem Definition </li></ul><ul><li>Development of an approach to the problem </li></ul><ul><li>Research Design formulation </li></ul><ul><li>Field work or Data collection </li></ul><ul><li>Data preparation and analysis </li></ul><ul><li>Report preparation and presentation </li></ul><ul><li>Make the decision </li></ul>
  8. 8. <ul><li>Biscuit industry has different pricing models </li></ul><ul><li>Low price with high volume </li></ul><ul><li>Britannia and sun feast cost is about Rs.10 for 100 gm </li></ul><ul><li>The cost of Parle product is range from Rs.4 to 6 for 100 gm </li></ul>
  9. 9. About Brand of Parle <ul><li>Parle name symbolizes as quality ,health and great test. </li></ul><ul><li>Strong image of Parle product like Parle-g , Monaco and crack jack. </li></ul><ul><li>Success of new product like hide and seek ,Milano </li></ul>
  10. 10. Classification of Parle Product <ul><li>Parle Product classified on the basis of price and quality </li></ul><ul><li>Mass product of Parle are Parle-g , monaco and krack jack. </li></ul><ul><li>Premium product are hide and seek ,milano </li></ul>
  11. 13. CUSTOMER PREFERENCES Preferences
  12. 19. <ul><li>PACKAGING </li></ul>
  13. 21. Hypothesis <ul><li>H1-Parle Biscuit is liked by the people of Mumbai as compared to other Biscuits. </li></ul><ul><li>Ho- Parle is not liked by the people of Mumbai as compared to other Biscuits. </li></ul><ul><li>Test of hypothesis used: Chi- square. </li></ul><ul><li>Why chi-square test? </li></ul><ul><li>The observed Chi- square Statics , </li></ul><ul><li>X^2=∑ (Oi – ei)^2/ei </li></ul><ul><li>Where Oi =observed frequency of ith value </li></ul><ul><li>ei= expected frequency of ith value </li></ul>n i=1
  14. 22. Observation Table S.N Types of Biscuit Freq(Oi) Ei (Oi-Ei) (Oi-Ei)2 (Oi-Ei)2/12.5 1 Parale 36 12.5 23.5 552.25 44.18 2 priya Gold 3 12.5 -9.5 90.25 7.22 3 Good Day 9 12.5 -3.5 12.25 0.98 4 Sun Feast 2 12.5 -10.5 110.25 8.82 50 61.2
  15. 23. <ul><li>Degree of Freedom = 4-1=3 </li></ul><ul><li>Then apply Chi- square @ 5% level of significance , we get </li></ul><ul><li>Total value =7.815 </li></ul><ul><li>Now we know that calculated value=61.2 </li></ul><ul><li>So t cal > t table </li></ul><ul><li>61. 2 > 7.815 </li></ul><ul><li>Hence , Ho is rejected and alternative hypothesis is accepted </li></ul><ul><li>Thus H1 is accepted </li></ul><ul><li>Ho = Parle Biscuit is not liked by the People of Mumbai as compared to other Biscuits is REJECTED. </li></ul><ul><li>H1 Parle Biscuit is liked by the People of Mumbai as compared to other Biscuits is ACCEPTED. </li></ul>
  16. 24. Result of Summary <ul><li>Parle Biscuit is liked by the People of Mumbai as Compared to other Biscuits . </li></ul>
  17. 25. <ul><li>Panneerselvam R. , Research Methodology , Prentice-Hall of India, New Delhi,2008. </li></ul><ul><li>Philip Kotler And Kevin Lane Keller, Marketing Management Prentice-Hall of India, New Delhi,2005. </li></ul><ul><li> </li></ul>

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