BMW/Mini marketing had asked me to propose a video blog for the Mini-E experiment.
The Mini-E experiment is a year long endeavor to test the viability of an electric Mini automobile. Tests with real drivers who are leasing the vehicles are being held in Germany, the UK and US. The drivers were interviewed and vetted out ahead of time.
I proposed to document the year long process with an online video blog that would also be packaged as a documentary to be sold at dealerships. BMW already had a strong web presence, a interest in video blogs and a proven track record of selling high quality short films to their customers on DVD.
This project did no happen. Oh well. It was fun putting the proposal together. I tried to keep the tone of the proposal in line with their corporate culture. Don't know if I even came close. Hopefully this document will help someone else who is putting a presentation together for a similar project.
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