Ad technology platform to enables engagements at scale

Paras Jain ( Co-founder)

Snehal Nimje (Co-founder)

paras@engaged...
Team
Snehal Nimje (Co-Founder)
Role in venture: Product development, product strategy
• Co-Founded Hellointern.com (’07)- ...
Problem we are solving

Solution

Problem

Agencies

Brands

Medium and small
business

• Struggling to find better ways
t...
Product overview
EngageDino is an ad technology product to help brands and agencies engage the intended
target audience at...
Business model
Brands, agencies and SMBs will be our customers, two working business models are:
1) Pay for engagement – U...
Current traction
Total interactions

142,000

Total users engaged

39,000

Avg time spent per engagement

112 sec

Avg num...
Competitive landscape
Agencies (Indirect)
Digital ad agencies across globe provide customized solution to their clients. O...
Execution plan

Phase I
(By Mar 2014)

Phase II
(By Dec 2014)

Phase III

• Approach few media agencies, have a better und...
Product preview
(under development)

Watch video : http://vimeo.com/87181576

9
Progress bar –
Currently on
setup page

Menu options –
Dashboard,
analytics, create
page tool

Watch video : http://vimeo....
Create page –
Selecting
interactive
elements

Create page –
Option to view
demo, guideline
on how to use

Watch video : ht...
Create page – Quick
element navigation
Create page –
Element preview
panel

Create page –
Element
customization tab
Watch ...
Create page – Quick
navigation between
elements

Create page –
Dynamic editing
options

Create page –
Uploading options:
g...
Publish page –
Get it as a link, put
it on FB, embed it
in website

Watch video : http://vimeo.com/87181576
14
Template suggestion after 100 campaings
We will provide user engagement templates for every industry for every possible co...
Thank you
Paras Jain ( Co-founder)

Snehal Nimje (Co-founder)

paras@engagedino.com

snehal@engagedino.com

+919535135432
...
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EngageDino Pitch

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Engagedino is an Ad technology platform to enables engagements at scale. We are revolutionizing how brands interact with consumers online.

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EngageDino Pitch

  1. 1. Ad technology platform to enables engagements at scale Paras Jain ( Co-founder) Snehal Nimje (Co-founder) paras@engagedino.com snehal@engagedino.com +919535135432 +918867466223 Visit engagedino.com
  2. 2. Team Snehal Nimje (Co-Founder) Role in venture: Product development, product strategy • Co-Founded Hellointern.com (’07)- India’s 1st internship portal in 2nd year of college, acquired by Angaros group (‘12). It helped over 2500 organizations and companies to recruit interns. • Worked 3 years as Sr product developer at IDG funded, Stanford Alumni startup - 3DSoc, helping launch 3 mobile apps and manage scalability with 4 million+ installations in total • Co-founder, Campustable.com, Helped create the product – sms, android, html5 app to connect brands and students • Won awards at many national level entrepreneur competitions and international entrepreneurial conferences. • IIT Bombay, Class of 2010 (http://in.linkedin.com/in/snehalnimje) Paras Jain (Co-Founder) Role in venture: Business development, client contacting and management, operations • Worked as a Management Consultant in Zinnov for 2 years • Consulted tech companies like MS, Google, Intuit for their Market expansion plans • Co-founder, Campustable.com, Helped connect over 30 brands like Reebok, Baskin Robbins, UCB, Aircel, Levis and over 20,000 students • Initiated Investor Pitch and executed Eureka!- Asia's largest B-Plan competition at ECell, IIT Bombay • IIT Bombay, Class of 2010 (http://in.linkedin.com/in/jainparas) 2
  3. 3. Problem we are solving Solution Problem Agencies Brands Medium and small business • Struggling to find better ways to engage users • Most of agencies don’t have inhouse development team to create interactive page • Developing interactive pages takes time and costs a lot • Difficult to measure campaign effectiveness, track behaviour change of users • Depends heavily on agencies to convert their idea, create a strategy and execute • Agencies takes time and charge a lot to create interactive pages • SMBs do not have time and budget to create and run campaigns like enterprises • Most of the marketers manage the campaigns themselves, they lookout for better ways to engage users in a cost effective way • Provide easy to use tool which can create interactive pages • Better analytics to measure ROI • Tool to help them do real time marketing • Provide easy to use tool which can create interactive pages • Cost effective tool which can quickly create quality interactive page 3
  4. 4. Product overview EngageDino is an ad technology product to help brands and agencies engage the intended target audience at scale. • Our tool offers pallet of interactive elements which can be customized to create experience page to engage users. • Few examples of experience page created using the tool More at engagedino.com/demo Avirate Fashion Skull Candy Lazy Ninja (concept)      No coding required, No extra creative needed Drag and drop to customize interactive elements Publish it and use in ad campaigns as landing page, Facebook campaign, twitter campaigns, email campaigns etc Works across devices Built to handle huge traffic 4
  5. 5. Business model Brands, agencies and SMBs will be our customers, two working business models are: 1) Pay for engagement – Using only tool • Brands, agencies and SMBs is charged on per engagement basis • Customers can buy fixed number of engagement and monthly subscription 2) Pay for campaign – Tool + campaign creation + campaign management (if needed) • Customers looking for complete solution can pay for whole campaign • We are working with medium and small agencies who can serve clients on need basis • Customer is charged for campaign creation as well as for per user engaged 5
  6. 6. Current traction Total interactions 142,000 Total users engaged 39,000 Avg time spent per engagement 112 sec Avg number of user completing the experience page 64% Avg number of user completing the page objective 11% Number of brand experience page 12 6
  7. 7. Competitive landscape Agencies (Indirect) Digital ad agencies across globe provide customized solution to their clients. Only few have technology to build interactive and engaging pages. Startups (Indirect) Engagement centric Jebbit – Provides incentive based interactive ads, creating their own publisher network Dailybreak – Run contests for brands on its site, use game elements Widgets for interaction Antavo – Enables lead generation from facebook campaigns Landing page creator Unbounce – Provide templates to create landing pages Competitive advantage • • • • • Closely working with media agencies and brands to understand their evolving needs Our machine learning & personalization algorithms help to improve conversions Continuously creating and adding highly customizable interactive elements to the tool First mover advantage will help us create product dependency which will inhibit new entrants to shift user behaviour Created in cloud and designed to handle scale 7
  8. 8. Execution plan Phase I (By Mar 2014) Phase II (By Dec 2014) Phase III • Approach few media agencies, have a better understanding of the requirement, build the tool • Run campaigns which are built using our tool • Build more case studies • • • • • Launch the tool Approach every media agency Approach medium and small brands Add more interactive elements to the palette Work towards getting global exposure • Build ad network • Create ads which enable engagement within banner space (By June 2015) 8
  9. 9. Product preview (under development) Watch video : http://vimeo.com/87181576 9
  10. 10. Progress bar – Currently on setup page Menu options – Dashboard, analytics, create page tool Watch video : http://vimeo.com/87181576 10
  11. 11. Create page – Selecting interactive elements Create page – Option to view demo, guideline on how to use Watch video : http://vimeo.com/87181576 11
  12. 12. Create page – Quick element navigation Create page – Element preview panel Create page – Element customization tab Watch video : http://vimeo.com/87181576 12
  13. 13. Create page – Quick navigation between elements Create page – Dynamic editing options Create page – Uploading options: gallery, system or from URL Watch video : http://vimeo.com/87181576 13
  14. 14. Publish page – Get it as a link, put it on FB, embed it in website Watch video : http://vimeo.com/87181576 14
  15. 15. Template suggestion after 100 campaings We will provide user engagement templates for every industry for every possible combination of campaign objective 1 Business domain 2 Campaign objective E Commerce Retail store Event x Real estate Social Interaction App download Coupon distribution Telecom x + Travel FMCG Catalogue viewing Video viewing Education x + BFSI Electronic Media Lead generation Others x Branding 3 Sample template 1 2 Click to edit Click to edit 72% Completion ratio 69% Completion ratio Make your own 15
  16. 16. Thank you Paras Jain ( Co-founder) Snehal Nimje (Co-founder) paras@engagedino.com snehal@engagedino.com +919535135432 +918867466223

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