Don't overload me - I'm busy enough already
If you've got something to say, keep it brief!
Communication is useless without an audience
• Building a audience
participation is a critical
part of effective internal
• Segment your audience
so messages are relevant
Schedule Internal Communications
for times I am more likely to be receptive
Know your employees
and when the best time
to communicate to
Don't forget the pictures
Plain old text is tedious.
Remember the white spaces and visuals to keep my attention.
Bite sized communications are easy to digest and less distracting
Assumed knowledge can be detrimental
• Employees may have
tunnel vision, new
employees may not
know, old employees
may have forgotten.
• Re-communicate things
that may seem obvious
to you. And avoid
The rise of mobile devices
• Consider mobile users as part
of your internal
• Tip: don't just send
everything, staff may have
different information needs
when they are mobile, identify
what they are and optimize
content to suit).
Regular updates can be important,
even if there is nothing new to say.
During a situation like an IT outage or during a restructure,
regular communication is important.
Let employees know when they will next receive an update
(even if there is nothing new to say).
There are always some you can't reach… No matter how hard you try
No matter how good internal communications are…
There will always be some individuals you can't reach.
Message cut through for critical communications
Keep some communications channels (like desktop alerts and SMS) in
reserve for emergencies and other situations when fast and effective
message cut through is required.
User Adoption Communication - start simple!
Not everyone is on the same level with technological
know-how, so it's important to start simple.
Don't assume us oldies are techno-phobic
We put man on the moon!
You may just need to take a little
longer to show us how to use new
communication tools because we
didn't grow up with computers.
Let's get some perspective!
Digital comms are an enabler but face
to face will never be obsolete.
Internal Communication is all about the getting messages
through to people
So make sure you have a way
to measure success of your
messages and ask employees
if they have any ideas for