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The Person<br />	Thrill seeker <br />   Sampler of experiences <br />	Work in progress<br />	On the hunt for a new adventu...
The Purpose<br />To interact through experience<br />To inspire a sense of adventure<br />To discover the world on my door...
SWOT Analysis<br />
Key Messages<br />
Channels<br />urbanadventurista.tumblr.com<br />
Strategy<br />Leverage social media to share my experiences and create new ones<br />	Connect with others who share the sa...
Tactics<br />Twitter<br />regular tweets that will add value to my community and will maintain consistency of voice<br />B...
Critical Path<br />follow 3 new people each week<br />reach 100 followers by April 30, 2010<br /><ul><li>write 1 blog post...
comment on 1 blog each week
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Urban Adventurista

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A suburban girl on a mission to create my own adventures in the urban jungle that is Toronto.

Published in: Travel
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Urban Adventurista

  1. 1.
  2. 2. The Person<br /> Thrill seeker <br /> Sampler of experiences <br /> Work in progress<br /> On the hunt for a new adventure<br />“The best way to predict your future is to create it.”<br />
  3. 3. The Purpose<br />To interact through experience<br />To inspire a sense of adventure<br />To discover the world on my doorstep<br />
  4. 4. SWOT Analysis<br />
  5. 5. Key Messages<br />
  6. 6. Channels<br />urbanadventurista.tumblr.com<br />
  7. 7. Strategy<br />Leverage social media to share my experiences and create new ones<br /> Connect with others who share the same sense of adventure<br /> Build an online brand identity as the “Urban Adventurista”<br />
  8. 8. Tactics<br />Twitter<br />regular tweets that will add value to my community and will maintain consistency of voice<br />Blogging<br />this will be where I can share each adventure with my community <br />Consistency<br />maintain consistency of avatar, username and voice across platforms to avoid confusion<br />
  9. 9. Critical Path<br />follow 3 new people each week<br />reach 100 followers by April 30, 2010<br /><ul><li>write 1 blog post each week
  10. 10. comment on 1 blog each week
  11. 11. Reach 25 followers by August 31, 2010</li></li></ul><li>Join me on my adventure.<br />twitter.com/sayurienaidoo<br />urbanadventurista.tumblr.com<br />sayurie@gmail.com<br />

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