Twitter Team Work Session - Boost Up Efficiency and Effectiveness

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Spend less time on Twitter, but get more results!

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  • http://tweetaways.com/http://www.tweetswin.com/new/http://rtcampaigns.com
  • www. twapperkeeper.com
  • http://twittercounter.com
  • http://tweetaways.com/http://www.tweetswin.com/new/http://rtcampaigns.com
  • http://twit.faxo.com/
  • http://listorious.com/tags/charity
  • http://blog.hootsuite.com/?s=assign
  • Twitter Team Work Session - Boost Up Efficiency and Effectiveness

    1. 1. 1<br />Twitter Team<br />Work Session –<br />boost up efficiency and effectiveness<br />
    2. 2. 2<br />Meeting Agenda<br />Introduction - Overview, Pause, Reassess<br />Elimination & Automation<br />Optimization<br />Wrap -up<br />
    3. 3. 3<br />Part I<br />Introduction - Overview, Pause, Reassess<br />
    4. 4. 4<br />3 Months overview<br />
    5. 5. 5<br />Growth rate over time<br />Month 1<br />Month 2<br />Month 4<br />Month 3<br />
    6. 6. 6<br />Discussion Topics: <br />What worked? <br />What has not?<br />What has been surprising? (good and bad)<br />
    7. 7. 7<br />Part II<br />Elimination & Automation<br />
    8. 8. 8<br />Pareto’s Principle<br />
    9. 9. 9<br />Discussion Topics: <br />If you only had 2 hours a day for Twitter, what would you do? <br />Which 20% of the actions are yielding 80% of the results? <br />
    10. 10. 10<br />Automation: Use tools to manage Twitter contests<br />Tool selection should be based on the following KPI <br />
    11. 11. 11<br />1. Tracking the number of entries/RTs <br />Twapperkeeper.com allows users to create public “notebooks” to keep contests/campaigns or special deals in one place <br /><ul><li>Create UNIQUE #hashtag for each contest
    12. 12. Set up archive folders in advance
    13. 13. Set specific time range to measure immediate effect </li></li></ul><li>12<br />2. Tracking incremental growth of Followers <br /><ul><li>Twitter Counter is already setup to record the growth of Followers over time. Simply click on the day of the contest and see the incremental growth </li></li></ul><li>13<br />Automation: Other time-saving tools <br />
    14. 14. 14<br />Advanced Twitter search engine. Dozens of filters enabled, bulk follow/unfollow enabled<br />
    15. 15. 15<br />Klout is an analytics tool that tracks user influence across the social web, HootSuite has embedded the Klout score (0 – 100) on its dashboard <br />Follow back more! Use the Klout score to identify existing influencers, 1-click to Follow them back<br />
    16. 16. 16<br />Great research resource to identify niche experts and most popular lists and trending topics <br />
    17. 17. 17<br />Part III<br />Optimization<br />
    18. 18. 18<br />Revisit HootSuite to maximize its value<br /><ul><li>Assign-ability
    19. 19. Hootlet bookmark
    20. 20. Keyword tracking
    21. 21. People’s Klout Score</li></li></ul><li>19<br />Optimize Twitter contests <br />
    22. 22. 20<br />Content! Content! Content! <br />
    23. 23. 21<br />Law of the social web<br />
    24. 24. 22<br />Part IV<br />Wrap -up<br />
    25. 25. 23<br />Discussion Topics: <br />What realistic goals can we aim for in the next few months? <br />How can we divide and conquer as a team? <br />
    26. 26. 24<br />Thank you! <br />Yuki Chow<br />Senior Strategist<br />Twitter: sn0wfl8ke<br />yuki.chow@icrossing.com<br />Please note all confidential client info has been removed from this presentation<br />

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