1. IPTCSemantic WebWorking Group Stuart Myles Associated Press 7th June 2011

2. IPTC SemWeb Working Group Making use of Semantic Web technologies for news Leverage technologies developed by others The work falls into two main areas: Models Determine what aspects of news to represent Formats The details of how to represent the news Using RDFa, microformats, Linked Data, microdata © 2011 IPTC (www.iptc.org) All rights reserved 2

4. News Metadata in HTML Markup

5. RDFa

6. Microformats

7. Microdata

8. For vote: rNews Draft 0.5© 2011 IPTC (www.iptc.org) All rights reserved 3

9. News Metadata in HTML One goal Promote the creation of better, more accurate tools for working with news on the web By adding news metadata to HTML (At least) three approaches Microformats conventions for using standard HTML to add labels to indicate the meaning of markup RDFa alter your HTML document to use non HTML attributes to insert RDF triples to indicate the meaning of markup Microdata a proposed set of structures within HTML5 to associate name value pairs with scoped items in HTML © 2011 IPTC (www.iptc.org) All rights reserved 4

10. rNews Launch of rNews rNews 0.1 approved by IPTC in March 2011 http://dev.iptc.org/rNews <- Public documentation http://dev.iptc.org/Forum-1 <- Public discussion and feedback IPTC members and invited experts phone calls and semweb-dev Followed by a busy experimental phase Feedback via twitter, blog posts, forum postings Some experimental implementations have been created New York SemWebmeetup in April introduced IPTC and rNews Direct outreach to publishers and potential consumers Incorporated many of the proposed changes into rNews 0.5 Some issues frequently raised but no changes so far © 2011 IPTC (www.iptc.org) All rights reserved 5

11. rNews 0.1 -> 0.5 © 2011 IPTC (www.iptc.org) All rights reserved 6 rNews 0.5 rNews 0.1

12. rNews Changes 0.1 -> 0.5 Key clarifications, simplifications and expansions Rename “Tag” to Concept Name more accurately conveys the intended meaning and use Fewer classes Former Hed class folded into properties of NewsItem Former TickerSymbol class folded into property of Organization More expressive Adopted the entire georss model, not just lat long for Location Added publishing principles, for parity with hNews Various errata fixed and best practices documented Based on testing rNews 0.1 markup on actual content © 2010 IPTC (www.iptc.org) All rights reserved 7

13. Other rNews Feedback Unified namespace for rNews or multiple? Perhaps the most frequently asked question Is a suggested mapping to “other” namespaces sufficient? Feed back on practical issues with markup Property pairs (literal *and* URI) are confusing Problems with RDFa 1.0 CURIEs Inline markup or Facebook style head metadata? Not just microformats, RDFa 1.0: JSON, microdata, RDFa 1.1 Ideally, markup for rNews needs to strike a balance Easy to apply, without radical changes to existing HTML pages Easy to consume, without complex parsing tool chains © 2011 IPTC (www.iptc.org) All rights reserved 8

14. rNews In the News Significant marketing outreach for experimental phase Meetups, blog posts, tweets, video, meetings, phone calls… rNews was certainly noticed Several blog posts, articles Lots of helpful feedback Some interest in implementation Some interest in joining IPTC Reportedly rNews a hot topic at SemTech 2011 in San Francisco http://dev.iptc.org/rNews-in-the-news I believe we did fairly well in responding to feedback More frequent releases would help us demonstrate that Help pave the way to rNews 1.0 © 2010 IPTC (www.iptc.org) All rights reserved 9

15. Motion for a Vote Motion to the Standards Committee: To approve rNews Draft 0.5 as a Public Release as specified in 20110518-DRAFT-rNews_0.5.zip © 2010 IPTC (www.iptc.org) All rights reserved 10

16. Motion for a Vote Motion to the Standards Committee: Releases of rNews up to but not including 1.0 will be agreed within the working group, as needed, and made public. © 2010 IPTC (www.iptc.org) All rights reserved 11

17. Discussion of Next Steps Next draft / final draft On track for rNews 1.0 vote at the Autumn IPTC Meeting Publish mappings to other standards, markup models Continue outreach for feedback and experimentation Relationships with W3C, schema.org, others… rNewsMeetups Tuesday, June 7, 2011 6:00 PMAxel Springer AG Axel-Springer-Strasse 65, 10888 Berlin http://www.meetup.com/The-Berlin-Semantic-Web-Meetup-Group/events/17553116/ Monday, June 13, 20116:30 PM Press Association 292 Vauxhall Bridge Road, London, SW1V 1AE http://meetuplondon.hackshackers.com/events/19792711/?eventId=19792711 © 2010 IPTC (www.iptc.org) All rights reserved 12

18. Next Meeting Time and Place of Next Meeting 2011 Autumn Meeting October 2011 At an Undisclosed Location, Somewhere in Europe Vielen Dank und auf Wiedersehen! © 2011 IPTC (www.iptc.org) All rights reserved 13