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Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
ASSIGNMENT
DRIVE FALL
PROGRAM
SUBJECT CODE & NAME
SEMESTER
BK ID
CREDITS
MARKS

2013
MBA
ML0017 MALL MANAGEMENT
4
B 1843
4
60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1. What do you mean by a mall? Describe the basic features of a shopping mall.
Ans : Meaning of Mall :
A shopping mall, shopping centre, shopping arcade, shopping precinct, or simply mall is one or more
buildings forming a complex of shops representing merchandisers, with interconnecting walkways
enabling visitors to walk from unit to unit, along with a parking area – a modern, indoor version of
the traditional marketplaces. As traders moved into more spacious shops in the early 19th century
high streets developed, but wealthier people (who could afford to travel to city centres for pleasure)
started wanting shelter from rain, so shopping arcades were developed. With new innovations like
escalators these evolved into shopping centres

Q2. Write a detailed note on historical development of shopping malls.
Ans : One of the earliest examples of public shopping malls come from Ancient Rome in forums
where shopping markets were located. One of the earliest public shopping centers is Trajan's Market
in Rome located in Trajan's Forum. Trajan's Market was probably built around 100-110 AD by
Apollodorus of Damascus, and is thought to be the world's oldest shopping center and a forerunner
for the shopping mall. The Grand Bazaar of Istanbul was built in the 15th century and is still one of
the largest covered shopping centers in the world

Q3. Discuss the different models for malls?
Ans : There are many models for malls. The provision of more entertainment options in malls, Indian
retailers now have vastly enhanced their ability to increase sales. Till a couple of years back, street
markets and bazaars were the top performers in the retail space, and they cornered a huge chunk of
the overall sales in the sector. However, traditional markets now have to imitate malls by creating a
better overall shopping experience for attracting potential customers.
Malls are now gradually replacing street markets and bazaars in the retail sector, given the ease of
shopping and an array of services, including food and

Q4. What are the factors a lessee and a lessor should be aware while signing an
agreement?
Ans : A contract governs the rights and duties of the parties to it. A contract may be oral, but lawyers
prefer written contracts to help make certain that the parties agree on the terms of the contract.
This article summarizes ten critical things you should consider before signing any contract.
1. Determine the Parties to the Contract

Q5. Describe the mall components that influence its design.
Ans : The main components which influence the design of a mall are :
1. Accessibility, Visibility and Traffic:
Don't confuse a lot of traffic for a lot of customers. Retailers want to be located where there are
many shoppers but only if that shopper meets the definition of their target market. Small retail
stores may benefit from the traffic of nearby larger stores.
•
How many people walk or drive past the location.
•
Is the area served by public transportation?
Q6. What are the key factors of tenant mix plan?

Ans : The tenant mix within any shopping centre is a vital element to its success and sustainability.
Often the critical importance of the tenant mix can be overlooked by inexperience, which leads to
failure of community shopping projects. Mark Souris, Managing Director of Periscopic Property
Management, a leading commercial, retail and mixed use property management company says,
“Market research and on the job retail experience is key to understanding what kind of tenant mix
will work for a shopping centre,
“Sometimes the most exciting tenants will not actually suit the surrounding community that will be
shopping at the centre, tenants can also misread the market.

Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601

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Ml0017 mall management

  • 1. Dear students get fully solved assignments Send your semester & Specialization name to our mail id : help.mbaassignments@gmail.com or call us at : 08263069601 ASSIGNMENT DRIVE FALL PROGRAM SUBJECT CODE & NAME SEMESTER BK ID CREDITS MARKS 2013 MBA ML0017 MALL MANAGEMENT 4 B 1843 4 60 Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Q1. What do you mean by a mall? Describe the basic features of a shopping mall. Ans : Meaning of Mall : A shopping mall, shopping centre, shopping arcade, shopping precinct, or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to walk from unit to unit, along with a parking area – a modern, indoor version of the traditional marketplaces. As traders moved into more spacious shops in the early 19th century high streets developed, but wealthier people (who could afford to travel to city centres for pleasure) started wanting shelter from rain, so shopping arcades were developed. With new innovations like escalators these evolved into shopping centres Q2. Write a detailed note on historical development of shopping malls. Ans : One of the earliest examples of public shopping malls come from Ancient Rome in forums where shopping markets were located. One of the earliest public shopping centers is Trajan's Market in Rome located in Trajan's Forum. Trajan's Market was probably built around 100-110 AD by Apollodorus of Damascus, and is thought to be the world's oldest shopping center and a forerunner for the shopping mall. The Grand Bazaar of Istanbul was built in the 15th century and is still one of the largest covered shopping centers in the world Q3. Discuss the different models for malls? Ans : There are many models for malls. The provision of more entertainment options in malls, Indian retailers now have vastly enhanced their ability to increase sales. Till a couple of years back, street
  • 2. markets and bazaars were the top performers in the retail space, and they cornered a huge chunk of the overall sales in the sector. However, traditional markets now have to imitate malls by creating a better overall shopping experience for attracting potential customers. Malls are now gradually replacing street markets and bazaars in the retail sector, given the ease of shopping and an array of services, including food and Q4. What are the factors a lessee and a lessor should be aware while signing an agreement? Ans : A contract governs the rights and duties of the parties to it. A contract may be oral, but lawyers prefer written contracts to help make certain that the parties agree on the terms of the contract. This article summarizes ten critical things you should consider before signing any contract. 1. Determine the Parties to the Contract Q5. Describe the mall components that influence its design. Ans : The main components which influence the design of a mall are : 1. Accessibility, Visibility and Traffic: Don't confuse a lot of traffic for a lot of customers. Retailers want to be located where there are many shoppers but only if that shopper meets the definition of their target market. Small retail stores may benefit from the traffic of nearby larger stores. • How many people walk or drive past the location. • Is the area served by public transportation? Q6. What are the key factors of tenant mix plan? Ans : The tenant mix within any shopping centre is a vital element to its success and sustainability. Often the critical importance of the tenant mix can be overlooked by inexperience, which leads to failure of community shopping projects. Mark Souris, Managing Director of Periscopic Property Management, a leading commercial, retail and mixed use property management company says, “Market research and on the job retail experience is key to understanding what kind of tenant mix will work for a shopping centre, “Sometimes the most exciting tenants will not actually suit the surrounding community that will be shopping at the centre, tenants can also misread the market. Dear students get fully solved assignments Send your semester & Specialization name to our mail id : help.mbaassignments@gmail.com or call us at : 08263069601