Welcome to the Twin Cities
Business Advisory Group’s
Presentation #1 – 9/3/10
1. Is harder than you think.
2. Will take longer than you think.
3. Requires more skill than you think.
4. Takes more money than you think.
5. Will not make you rich quick.
6. Requires a real business model.
7. Will not allow you to work only 4
hours a week.
8. Full of Liars, Cheats, and people
who pretend they’re successful
when they’re not.
9. Requires technical skill, or at least
hiring someone who has some.
1. Clean Information Architecture.
(easy to find what user is looking for)
2. Deliver expected results.
(when I click this, I know what I’ll get)
3. Provide Valuable Content.
(answer the question: “What’s in it for
2. Always be transparent.
When you are communicating in social
media say who you are and who you
work for. Be genuine and be real.
3. Post frequently.
It’s a lot of work but don’t post to your
blog then leave it for two weeks.
Readers won’t have a reason to follow
you on Twitter or check your blog if
they can’t expect new content regularly
4. Be yourself.
Readers can see through marketing
talk. Be passionate about what you do
and let that show through your
personality. Let people see you as a
person, not a mouthpiece.
5. Add value.
Share tips, tricks, and insights. People’s
time is precious and they need to get
something out of the time they spend
with you. Make listening to you worth
Answer questions, thank people even if
it’s just a few words. Make it a two way
7. Listen to what others
have to say.
Appreciate suggestions and feedback,
it will make what you do even better.
8. Learn from your mistakes.
Don’t be afraid to say you were wrong
and be quick to make changes when
9. Be external.
You don’t have to be 100% internally
focused. Link to other blogs, videos,
and news articles. Re-tweet what others
have to say.
10. Have fun.
If you don’t like what you are doing,
others will notice it and won’t enjoy
interacting with you.
1. Know what you are 6. Respond.
7. Listen to what
2. Always be others have to say.
8. Learn from your
3. Be Yourself. mistakes.
4. Post Frequently. 9. Be external.
5. Add Value. 10. Have Fun.
1. Use what you’ve learned.
2. Try A/B testing for small changes.
3. Make it a habit – review weekly or
Facebook, with 500 million users, is predicted to take in $1.4 billion in
ad revenue this year.
There are 3.5 Billion pieces of content shared on Facebook each week
A negative customer review on YouTube, Twitter or Facebook can
cost about 30 customers.
Americans spend nearly three hours per day on their mobile phones.
Twitter processes 50 million tweets per day, or 600 tweets per
There are 87.8 billion Google searches performed each month.
An average of 247 billion email messages are sent every day, of those
81% are spam.
An average of 12.2 billion videos are viewed on YouTube each month.
More than 133,000,000 blogs have been indexed by Technorati since
Google Webmaster Tools Provides best practices and suggestions
on how to best optimize your website for Google’s search engine:
Google Analytics Provides website usage statistics for free:
Website Usability (this site is for purists): www.useit.com
Multiple Topics (subscribe per your interest):
Local Group / Events (Minnesota Interactive Marketing Assoc.):
Recommended Reading “Content Strategy for the Web” (Kristina
More Reading (a classic, but still relevant), “Permission Marketing”
(Seth Godin): www.sethgodin.com
Director of Internet Marketing