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Business Modeling Starter Kit

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The Business Modeling Starter Kit was created at Telekom Innovation Laboratories. It helps entrepreneurial teams to explore the range of ideas and viable business models for a new or existing business.

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Business Modeling Starter Kit

  1. 1. Deutsche Telekom Laboratories Business model kit. What‘s in the box? Playground Quick-Start Guide Example Cards Challenger Cards Instruction Cars Refinement Sheets Sticky Notes + Pens
  2. 2. Deutsche Telekom Laboratories Business model kit. Preparing A Business Modeling Session. Place the Playground on the tabel 1 2 Place Example Cards on the Playground 3 Place Challenger Cards on the ‘Playground’ Place Instruction Cards on the table 4 5 Hand Sticky-Notes & Pens’ to all participants
  3. 3. Deutsche Telekom Laboratories Business model kit. Business Modeling Process.  User Experience  Channels  Revenue Models  Company Capabilities & Activities  Resources  Partners  Cost  Value Proposition  Customer Segments  Consolidat e ideas  Select business stragegy  Refinein g ideas
  4. 4. Deutsche Telekom Laboratories Business model kit. Instruction Cards.  The cards provide creative exercises and questions for brainstorming  Instruction cards will guide the team step by step through the business modeling process.
  5. 5. Deutsche Telekom Laboratories Business model kit. Example Cards.  Example cards are used for an initial warm-up exercise.  The warm-up will get the tam more familiar with the business model framework and the way it works.
  6. 6. Deutsche Telekom Laboratories Business model kit. Challenger Cards.  Challenger cards set out scenarios that help refine the business concepts.  The cards query the team particularly in terms of market competitors and growth strategy.
  7. 7. Deutsche Telekom Laboratories Business model kit. Business Model Framework Sheets.  Framework sheets are used for the final step for grouping all ideas into separate clusters  Each idea cluster stands for a distinct business strategy.  Capturing all ideas on separate frameworks helps the team to make an informed decision about the best business strategy to pursue.

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