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Deutsche Telekom Laboratories
Business model kit.
What‘s in the box?
Playground
Quick-Start Guide
Example Cards Challenger Cards
Instruction Cars
Refinement Sheets
Sticky Notes + Pens
Deutsche Telekom Laboratories
Business model kit.
Preparing A Business Modeling Session.
Place the Playground on the
tabel
1
2
Place Example
Cards
on the
Playground
3
Place Challenger Cards on the
‘Playground’
Place Instruction Cards on the
table
4
5
Hand Sticky-Notes & Pens’ to all
participants
Deutsche Telekom Laboratories
Business model kit.
Business Modeling Process.
 User Experience
 Channels
 Revenue Models
 Company
Capabilities &
Activities
 Resources
 Partners
 Cost
 Value
Proposition
 Customer
Segments
 Consolidat
e ideas
 Select
business
stragegy
 Refinein
g ideas
Deutsche Telekom Laboratories
Business model kit.
Instruction Cards.
 The cards provide
creative exercises and
questions for
brainstorming
 Instruction cards will
guide the team step by
step through the
business modeling
process.
Deutsche Telekom Laboratories
Business model kit.
Example Cards.
 Example cards are
used for an initial
warm-up exercise.
 The warm-up will get
the tam more familiar
with the business
model framework and
the way it works.
Deutsche Telekom Laboratories
Business model kit.
Challenger Cards.
 Challenger cards set
out scenarios that help
refine the business
concepts.
 The cards query the
team particularly in
terms of market
competitors and
growth strategy.
Deutsche Telekom Laboratories
Business model kit.
Business Model Framework Sheets.
 Framework sheets are
used for the final step
for grouping all ideas
into separate clusters
 Each idea cluster
stands for a distinct
business strategy.
 Capturing all ideas on
separate frameworks
helps the team to
make an informed
decision about the
best business strategy
to pursue.

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Business Modeling Starter Kit

  • 1. Deutsche Telekom Laboratories Business model kit. What‘s in the box? Playground Quick-Start Guide Example Cards Challenger Cards Instruction Cars Refinement Sheets Sticky Notes + Pens
  • 2. Deutsche Telekom Laboratories Business model kit. Preparing A Business Modeling Session. Place the Playground on the tabel 1 2 Place Example Cards on the Playground 3 Place Challenger Cards on the ‘Playground’ Place Instruction Cards on the table 4 5 Hand Sticky-Notes & Pens’ to all participants
  • 3. Deutsche Telekom Laboratories Business model kit. Business Modeling Process.  User Experience  Channels  Revenue Models  Company Capabilities & Activities  Resources  Partners  Cost  Value Proposition  Customer Segments  Consolidat e ideas  Select business stragegy  Refinein g ideas
  • 4. Deutsche Telekom Laboratories Business model kit. Instruction Cards.  The cards provide creative exercises and questions for brainstorming  Instruction cards will guide the team step by step through the business modeling process.
  • 5. Deutsche Telekom Laboratories Business model kit. Example Cards.  Example cards are used for an initial warm-up exercise.  The warm-up will get the tam more familiar with the business model framework and the way it works.
  • 6. Deutsche Telekom Laboratories Business model kit. Challenger Cards.  Challenger cards set out scenarios that help refine the business concepts.  The cards query the team particularly in terms of market competitors and growth strategy.
  • 7. Deutsche Telekom Laboratories Business model kit. Business Model Framework Sheets.  Framework sheets are used for the final step for grouping all ideas into separate clusters  Each idea cluster stands for a distinct business strategy.  Capturing all ideas on separate frameworks helps the team to make an informed decision about the best business strategy to pursue.