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Personal Brand

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In order to create a niche for myself that fulfills my needs and the needs of my employer and my clients I must demonstrate to my audiences who I am, what I can do and how I am going to do it! I am Sophia Tupper, check out my personal brand plan!!

STRAIGHT UP WITH A TWIST
WHERE ART MEETS FASHION AND WHERE FASHION INSPIRES ART

Published in: Career, Business, Technology
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Personal Brand

  1. 1. PERSONAL BRAND: SOPHIA TUPPER<br />STRAIGHT UP WITH A TWIST<br /> WHERE ART MEETS FASHION AND WHERE FASHION INSPIRES ART<br />
  2. 2. Who am I?<br /> Who am I?<br /><ul><li>Hardworking, dedicated
  3. 3. Imaginative, Innovative
  4. 4. Humber Public Relations student
  5. 5. Love and appreciation of art and design
  6. 6. Engages in social media
  7. 7. Well traveled
  8. 8. Creative
  9. 9. Vancouverite
  10. 10. Heart of gold
  11. 11. Straight Up With a Twist: </li></ul>Where Art Meets Fashion and Where Fashion Inspires Art<br />
  12. 12. Goals<br />Create a niche for myself within the industry that fulfills my needs and the needs of my employer and my clients<br />Maintain a blog and online presence that accurately resembles my personality<br />
  13. 13. Measurable Objectives<br />Measurable objective<br /><ul><li>Secure a well mentored internship in a cutting edge public relations agency while gaining maximum exposure to a range of clients
  14. 14. Maintain and update my blog, “Straight Up With A Twist”, at least once a week with current pictures and critiques of art and fashion
  15. 15. Make more contacts in the PR industry
  16. 16. Increase my following on Twitter, stay in touch with the people I meet on LinkedIn</li></li></ul><li>Situation Analysis<br /> Where art meets fashion and where fashion inspires art.<br />
  17. 17. Driving my messagesStrategies and tactics:<br />Find out whose interested<br />How my audiences like to receive information<br />Reaching those interested<br />Reaching those interested with<br />specific channels<br />
  18. 18. Strategies and Tactics<br /><ul><li>Increase my online presence
  19. 19. Share content that reflects who I am and what I want my personal brand to be
  20. 20. Maintain good relationships with my PR contacts and continue to network and meet new people
  21. 21. Write more blogs, tweet more often
  22. 22. Demonstrate that I have valid opinions and good writing skills in the blogs that I post
  23. 23. Continue to volunteer in PR related jobs</li></li></ul><li>You can reach me @:<br />
  24. 24. CRITICAL PATH<br />MARCH 2010-AUGUST 2010: blog at least once a week, update my Twitter account, continue to volunteer, network and keep in touch with the people I meet<br />SEPTEMBER 2010 AND OCTOBER 2010: maintain my online presence by relating my posts and blogs to my internship and the things I am learning, experiencing and beginning to question<br />NOVEMBER 2010-FUTURE: ensure that my online presence reflects the person that I become through the development of my career<br />
  25. 25. A big thank you to the smartest man in the world, Saul Colt:http://saulcolt.blogspot.com/<br />

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