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Your Advocates' Content Outperforms Your Own: Learn to Leverage Advocates to Create Brand Content


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Brands' increasing need for content is forcing marketers to shift the way they create content and distribute it. Leading marketers are powering advocates to more effectively create content and share the brand's stories.

Advocates create high-quality content that performs better – it is more trusted (92% trust advocate content), receives more engagement (up to 10x) and reduces marketing costs significantly (by 100x).

In this webinar, we'll share the best practices you need to effectively power advocates to create high-performing brand content, including:

-Why advocate content is 100x more effective than brand-created content
-How to find passionate brand advocates and power them to create content that tells your brand story
-How to measure the effectiveness of an advocate-based content strategy

Published in: Social Media, Business, Technology
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Your Advocates' Content Outperforms Your Own: Learn to Leverage Advocates to Create Brand Content

  1. 1. Your Advocates' Content Outperforms Your Own: Learn to Leverage Advocates to Create Brand Content #SMTLive
  2. 2. Thanks to our Sponsor
  3. 3. Join the Conversation… 157,345 #SMTLive
  4. 4. Our Speakers Joe Pullizi is first and foremost a content marketing evangelist. He began using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the 468th fastest growing private company by Inc. magazine in 2013. @JoePullizi Lou Dubois leads global social media and engagement efforts across the broadcast and digital properties of NBC News. Formerly of NBC's Philadelphia affiliate, Inc. Magazine, Social Media Today and more. Find him on twitter @dubois Gregory Shove is the founder and CEO of SocialChorus, the leading advocate marketing company. Greg has helped brands and consumers connect online since the early days of the Internet. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. Twitter: @GregShove Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. @PaulDunay #SMTLive
  5. 5. Who are your advocates? 5
  6. 6. Content marketing is powerful, but difficult #1 % 78 % 68 Content creation is ranked as the single most effective SEO technique — Marketing Sherpa, 2013 of consumers believe that brands providing original content are interested in building good relationships — TMG Custom Media, 2013 of B2C marketers consider themselves ineffective at content marketing — Content Marketing Institute, 2013 6
  7. 7. Advocates create content • Blog posts • Instagram videos and photos • Vine and YouTube videos • Hashtagged photos • Pinterest pinboards • Foursquare location sharing 7
  8. 8. Advocates drive value Lift in brand awareness and preference Social engagement Website clicks and visits Sales 8
  9. 9. @JoePulizzi Audience Building: The Social Media 411 Method for Engaging with Influencers
  10. 10. @JoePulizzi 10
  11. 11. @JoePulizzi Influencer Sharing Content Marketing Sales
  12. 12. @JoePulizzi
  13. 13. #DreamDay
  14. 14. #DearCongress
  15. 15. Additional questions? Want to learn more? Power your Advocates. Grow your Business. #SocialChorusU Twitter Chat Thursday, October 24th @ 11am PT Download the ebook: “Advocates as Content Creators” 15
  16. 16. Join us next week… Success with Social: The New Enterprise