What are the Best B2B Social Practices ?


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Be sure to check out the audio archive to this webinar: http://socialmediatoday.com/501269/audio-archive-what-are-best-b2b-social-practices-right-now

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What are the Best B2B Social Practices ?

  1. 1. BlogHer
  2. 2. Social Media Today presents:What are the Best B2B Social PracticesRight Now?Brought to you by BlogHer
  3. 3. How to Participate• Submit your questions in the GotoWebinar presentation window• Follow along and share your thoughts on Twitter at #SMTlive Connect with our CEO @robincarey BlogHer
  4. 4. About the Moderator Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has helped some of the best-known brands in Europe and North America get social, including Ford Motor Company, SAP, RBC, 3M and Thomson Reuters. Maggie has been interviewed about social media by Inc. Magazine, The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News and The Financial Post, among others. In 2009 she was named one of the Top 100 Marketers in Marketing Magazines 100th Anniversary Edition, and in 2011 The National Post named her one of Canadas Top Innovators. Maggie also sits on the boards of The Empire Club and ConnectedN.com BlogHer
  5. 5. About the PanelJonathan BecherPrior to taking the role of CMO, Jonathan most recently served as executive vice president of regional, solution, andpartner marketing, during which he laid the foundation to enhance Marketings impact on pipeline and revenue.Jonathan joined SAP from its 2007 acquisition of Pilot Software, where he was president and chief executive officer.Prior to leading Pilot Software, he was CEO and president of Accrue Software, a publically-traded Web site analyticscompany, and president, CEO, and co-founder of NeoVista Software, a pioneer in the predictive analytics and datamining markets. Earlier in his career, he held a variety of senior roles at MasPar Computer Corporation. Jonathan is afrequent speaker at industry events, an active member of the enterprise applications community, and author ofmultiple papers on a wide range of subjects, including a popular blog. Jonathan holds a master’s degree in computerscience from Duke University in North Carolina, and a bachelor’s degree in computer engineering from the Universityof Virginia. Connect on twitter @jbecher BlogHer
  6. 6. About the PanelJason Breed is the Global Lead for Social Media at Accenture with over 10 years of directexperience in Social Media and 16 years of interactive digital customer engagementexperience. As an advanced digital strategist, he has worked with many of the largestcompanies in the world and his expertise spans both online and mobile. Jason’s focus ison the enterprise and the effects that social has in transforming entire businesses.Connect on twitter @accenturesocialPaul Gillin is a writer, speaker and online marketing consultant. He specializes in helpingbusiness-to-business marketers use social media and quality content to reachcustomers. His books include The New Influencers(2007), Secrets of Social MediaMarketing (2008), The Joy of Geocaching (co-authored with wife Dana in 2010) andSocial Marketing to the Business Customer (co-authored with Eric Schwartzman,January, 2011). Paul is a veteran technology journalist with more than 25 years ofeditorial leadership experience. His website is gillin.comand he blogs at paulgillin.com.Connect on twitter @pgillin BlogHer
  7. 7. Thanks for Joining Us• This webinar will be available on-demand at www.SocialMediaToday.com. Stop by to learn more and share your comments.• Connect with our panelists on Social Media Today using the search function: BlogHer
  8. 8. Join us May 8th for…• Are You Listening to Your Customers? How to Build an Effective, Customer-Focused Enterprise Register here: http://socialmediatoday.com/customer-listening If your company is interested in sponsoring one of our Best Thinker’s Series contact Kelsey Arnold: Kelsey@socialmediatoday.com Connect with our CEO @robincarey BlogHer