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Social Media Monitoring, Outsourced: What's the Role of the Agency in Social Strategy?


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xperts disagree on the merits of farming out your social media monitoring. Real-time, constant monitoring is an absolute requirement for a responsible presence. The job demands a nuanced understanding of the customer and the brand, as well as knowledge of what events may be impacting the brand everywhere around the world, on every social platform where the brand lives.

Advocates of outsourcing contend that hired social media professionals can be loyal brand stewards, bring a greater attention to detail, and remain impervious to internal political battles that may impact the brand's reputation. But detractors claim that only experienced employees have the wherewithal to communicate with confidence and authority on brand issues by embodying the company culture and leveraging a vast network of workforce expertise.

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Social Media Monitoring, Outsourced: What's the Role of the Agency in Social Strategy?

  1. 1. Social Media Monitoring, Outsourced: What's the Role of the Agency in Social Strategy? #SMTLive
  2. 2. 216,110 157,345 Join the Conversation… #SMTLive
  3. 3. #SMTLive Our Speakers Chris Vaughn is the Director of Marketing at DigitalSherpa, a content and social media marketing company that builds products around the needs of small businesses. At DigitalSherpa, he builds and manages the lead gen program that has been responsible for starting up over 3,000 marketing programs for small businesses. @chrishvaughn Bonnie Stice is a Senior Manager of Digital and Social Media for AT&T. In her current role, she is a member of the Corporate Communications team, where she primarily focuses on community engagement for AT&T’s main social media channels. @blstice Robin Fray Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @RobinCarey
  4. 4. Outsourcing Based on a recent study done by Social Media Examiner, the majority of people do not outsource their social. In 2012 30% of companies surveyed outsourced, dropping to 26% this year.* *Source: 2013 Social Media Marketing Industry Report #SMTLive
  5. 5. Original ContentWhat gets outsourced? Source: 2013 Social Media Marketing Industry Report #SMTLive
  6. 6. Yes No Do you outsource a part of your social strategy? #SMTLive
  7. 7. Strategy and development Monitoring Analytics Community management If you do outsource, what do you outsource? #SMTLive
  8. 8. Join us next week for… Spreadable Media: How to Make Word of Mouth Work forYou Featuring: Suzanne Fanning, President ofWOMMA Jason Falls, Digital Strategist of CafePress Sam Ford, Director of Audience Engagement at Peppercomm EmilyYellin, Moderator Register: #SMTLive