Social Media and Nonprofits: How To Inspire Virtually


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Social Media and Nonprofits: How To Inspire Virtually

  1. 2. Social Media Today’s Hands-On Training Series presents: Social Media and Non-Profits: How to Inspire Virtually Brought to you by
  2. 3. How to Participate <ul><li>Submit your questions in the GotoWebinar presentation window </li></ul><ul><li>Follow along and share your thoughts on Twitter at #SMTlive </li></ul>
  3. 4. About the Moderator #SMTlive Eric Schwartzman is coauthor of Social Marketing to the Business Customer , the first book on B2B social media, creator popular Social Media Training seminars and an onl ine marketing consult ant to Fortune 500s, Federal Government Agencies and Nonprofits.  His PR podcast On the Record...Online is available http://www.onth erecordpod and his website is http://ericschwart
  4. 5. About the Panel #SMTlive Frank Barry , is the Director of digital marketing at Blackbaud a nd blogge r at NetWits ThinkTank, h elps non-profits use the Internet for digital communication, social media, and fundraising so they can focus changing the world. Dan Michel is the Digital Marketing Manager at Feeding America, the nation's leading domestic hunger-relief charity. Currently, he is responsible for overseeing digital projects and managing the execution of their digital strategy on their website, blog and social spaces. Charlotte Rademaeker is the co-founder and CEO of  Call2Action . With Call2Action, she combines her passion for meaningful media, innovative technology and progressive social initiatives. Call2Action helps to spark online movements for social issue campaigns by leveraging video, action tools and social media to encourage participation and sharing.
  5. 6. What Social Media Can Do For Your Business <ul><li>“ Join the conversation” (it’s happening whether you’re there or not) </li></ul><ul><li>Connect directly with customers, influencers, potential investors </li></ul><ul><li>Learn about co-marketing opportunities and events relevant to your biz </li></ul><ul><li>Increase brand awareness and “buzz” about your product(s), as well as monitoring your brand and what people are saying about you </li></ul><ul><li>Provide customer service </li></ul>Charlotte Rademaekers #SMTlive
  6. 7. Choosing the Right Platform <ul><li>Know your target customer </li></ul><ul><li>Do some research– how much time do they spend online? where do they go? </li></ul><ul><li>Consider hardware. Are they using mobile? Tablets? </li></ul>Cindy Meltzer #SMTlive
  7. 8. Avoiding Social Media Risks <ul><li>Don’t open a channel if you don’t plan to maintain it. It’s better to be truly present on one channel than barely there on three. </li></ul><ul><li>Marketing messages are more well received in the context of community, conversation and the sharing of information. Social media is not your marketing megaphone. </li></ul>Cindy Meltzer #SMTlive
  8. 9. Connecting with Customers <ul><li>Be friendly and personable in tone </li></ul><ul><li>Diversify your content to keep people interested </li></ul><ul><li>Respond as quickly as you can </li></ul><ul><li>Know that your customers will treat social media as a customer service portal, so treat it as such </li></ul>Cindy Meltzer #SMTlive
  9. 10. Media Consumption <ul><ul><li>The average American spent 32 hours per month online in 2010. </li></ul></ul><ul><ul><li>Persons ages 45-54 set the high bar averaging 39+ hours online each month. </li></ul></ul>
  10. 11. Take One Step at a Time Impact Commitment Listen Assess Monitor/Observe Learn Engage Post Content Answer Questions Influence Advocate Conversation Integration Conversion
  11. 12. Listening in Action Sometimes the best response is none at all. Let your community come to your defense.
  12. 13. How to decide
  13. 14. Hunger Action Month Facebook Tab
  14. 15. Case Study: Wisconsin Unions
  15. 16. Everyone is going to ask you if you can make $$$ on social media
  16. 17. Hard Truth Only 3% of nonprofits have made over $10K BUT You can still ask for $$ on social media.
  17. 18. The New Social funnel
  18. 19. Engage with Passionate People
  19. 20. Connect on Many Levels
  20. 21. Get Creative
  21. 22. Listen.
  22. 23. Thanks for Joining Us <ul><li>This webinar will be available on-demand at . Stop by to learn more and share your comments. </li></ul><ul><li>Connect with our panelists on Social Media Today using the search function: </li></ul>
  23. 24. Join us November 15 st for… <ul><li>Creating Great Content: A Primer with/ </li></ul><ul><ul><ul><li>Michael Durwin </li></ul></ul></ul><ul><ul><ul><li>John Byrne </li></ul></ul></ul><ul><ul><ul><li>Dirk Shaw </li></ul></ul></ul>