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Retail & the Mobile Web: Showrooming, Social Shopping, and More...

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Retail & the Mobile Web: Showrooming, Social Shopping, and More...

  1. 1. Retail & the Mobile Web: Showrooming, Social Shopping, and More...Brought to you by
  2. 2. Join the Conversation…
  3. 3. Our Speakers Arnaud Saint-Paul is serial entrepreneur and CEO and co-founder of smartsy, Inc. smartsy is a cloud-based, social mobile service that harnesses the social graph of real world objects, creating a rich, immersive web and mobile experience that empowers people to socialize around the brands and objects that matter to them. smartsy’s iOS and Android apps, powered by powerful 2D – 3D Visual Recognition technology, can recognize the object or images placed in its database, instead of intermediate triggers, like QR codes, allowing people to interact naturally with the objects through their camera lens and enabling them to augment, editorialize, share or even acquire objects around them. @arnaudsaintpaul Carrie Layne is the founder and CEO of BestBuzz, and she has been an entrepreneur since birth. She is an industry expert in online advertising, social media, mobile marketing, and digital technology with over 12 years of experience. Her passion for digital communications has evolved from a random mix of experiences that include roller derby bouts, dot-com bubbles, category 5 hurricanes, and the everyday adventures and thrills of life in a startup. Layne has been named to Dallas Business Journal’s prestigious 40 under Forty list and her company was selected as the top 10 Best Places to Work in Dallas. @carrielayne Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). Connect with Paul on his blog Marketing Darwinism or Twitter feed @pauldunay#smtlive
  4. 4. Smartphone penetration is ramping up quickly in US 200 192.4 176.3 157.7 137.5 150 115.8 93.1 62.6 100 50 2010 2011 2012 2013 0 2014 2015 2016eMarketer, 2012
  5. 5. Smartphone penetration is ramping up quickly in US 56% of 200 mobile users 192.4 176.3 157.7 137.5 74%150 of 115.8 mobile users 93.1 62.6 100 50 2010 2011 2012 2013 0 2014 2015 2016eMarketer, 2012
  6. 6. More and more shopping will be happening on phones and tablets 118 million mobile shoppers 38% 62% of all digital shoppers 25% 75% of all smartphone users 16% 84% of all tablet usersSource: eMarketer, 2012
  7. 7. More and more shopping will be happening on phones and tablets 118 million mobile shoppers Mobile purchasing = $38 B 38% in 2013, accounting for 15% 62% of all digital shoppers of total e-commerce 25% 75% of all smartphone users 16% 84% of all tablet usersSource: eMarketer, 2012
  8. 8. More and more shopping will be happening on phones and tablets 118 million mobile shoppers Mobile purchasing = $38 B 38% in 2013, accounting for 15% 62% of all digital shoppers of total e-commerce 25% Grows to $87 B in 2016, 75% of all smartphone users or 24% of e-commerce! 16% 84% of all tablet usersSource: eMarketer, 2012
  9. 9. Mobile ad spending is growing fasterthan any other channel 5X
  10. 10. A Step Forward:Combining in-store mapping with real-time mobilemessaging to detect and react to shoppers’intentions while they’re in the store “We will know you’re in the tomato sauce section and be able to deliver you a recipe, health information or point out the best value on the aisle.” ––Scott Townsend, Urban Airship
  11. 11. Hellmann’s is using digital data atpoint-of-purchase to increase usage and loyalty Software installed in cash registers detects Hellmann’s in the cart, as well as other ingredients, to print a recipe at the bottom of the receipt using those ingredients ––Ogilvy Brazil
  12. 12. Hellmann’s is using digital data atpoint-of-purchase to increase usage and loyalty Software installed in cash registers detects Hellmann’s in the cart, as well as other ingredients, to print a recipe at the bottom of the receipt using those ingredients ––Ogilvy Brazil up S ales t i n 1s 44% h! m ont
  13. 13. smartsy, a real world second screen experience …by taking a picture of what you’re looking for No codes or tags needed. Snap a picture Any image and most objects can be smartsyfied directly. Get a curated, relevant multimedia experience displayed instantly on the smartphone Watch video clips Read latest reviews Post Comments Invite friends Direct SMS, email, call Make a purchase Schedule an appointment
  14. 14. With impressive results Volkswagen Case Study14% of consumerswho downloaded Apptest drove cars* …a $150M+ Pipeline*28,000 downloads in 15 day campaign resulting in 4,000 test drives
  15. 15. Trigger digital content with offline assets
  16. 16. Keep your audience coming back by lettingthem collect their favorite content
  17. 17. Increase monetization through related m-Commerce
  18. 18. Think outside the QR code.BestBuzz is a patent-pending, socially-driventechnology platform that rewards fans andcustomers for generating word-of-mouth buzzabout your business with their friends. 19
  19. 19. Create a layer of buzz for all marketing and events:The power of one  buzzed to many.
  20. 20. info@bestbuzz.bz 214.741.1887Are you ready to get buzzed?*Ask us about custom-branded Buzz QR codes 22
  21. 21. POLL QUESTIONHave you ever bought somethingon a mobile phone from a storeafter seeing it in a different store? • Yes • No
  22. 22. Join us next week… How to Cultivate Your Community: Your Customers Are Talking - Are You Part of the Conversation? http://socialmediatoday.com/community-building-webinar#smtlive

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