How is Big Media Adapting to a Social Media World?
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About the Moderator Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has helped some of the best-known brands in Europe and North America get social, including Ford Motor Company, SAP, RBC, 3M and Thomson Reuters. Maggie has been interviewed about social media by Inc. Magazine, The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News and The Financial Post, among others. In 2009 she was named one of the Top 100 Marketers in Marketing Magazines 100th Anniversary Edition, and in 2011 The National Post named her one of Canadas Top Innovators. Maggie also sits on the boards of The Empire Club and ConnectedN.com
About the PanelSince 2010, Mark Fishkin has served as Vice President, Digital Sales and Marketing for Wall Street JournalDigital Network. He is responsible for creating, developing, presenting and implementing web-based, tablet,mobile, and social media marketing solutions for top and prospective clients that generate leads, buildbrands and retain customers. Joseph Epstein is the Chief Marketing Officer of Digital Broadcasting Group (DBG), the leading creator, producer, and distributor of premium video content across digital media. Joe oversees the company’s . marketing and branding, including its marketing solutions, events, press, social media and research efforts, and drives key client initiatives, strategic partner programs and new content efforts. Saul J. Berman, Ph.D. is Partner &Vice President, Global Strategy Consulting Leader & Innovation and Growth Services Leader within IBM Global Business Services (GBS). He leads a worldwide team of IBM consultants focused on delivering business value through business, technology and operations strategy engagements as well as organizational change initiatives. Since joining MTV as the strategic lead for social media and community management in early 2010, Tom Fishman has overseen a period of twenty-fold growth in MTVs community footprint. Prior to joining MTV, Tom managed digital content distribution for brands like Vogue, Wired and Epicurious.com as part of Conde Nast Digitals Emerging Media group, and was a graduate student in the physics department at Columbia University #SMTlive
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