Build Your Own Ambassadors:      How to Identify and Activate Brand InfluencersBrought to you by                      &
Join the Conversation…
Thanks to our SponsorSocialChorus is the leading social word-of-mouth platform that enables customers to                  ...
Our Speakers           Chris Brogan is CEO & President of Human Business Works, a business design company using           ...
Scale the Power Middle of Social Influence   Editors and    Celebrities           Social Publishers and                   ...
Who Shares & WhySocial Influencers: Make it Exclusive       – Reason #1 Keep up with new brand activities       – Reason #...
Scaling Brand Endorsements      INFLUENCERS       500                               7.5                          Endorseme...
Free Webinar Tomorrow           Find out how social influencers create ROI for Intel in             another free SocialCho...
Join us next week…                   Tapping the Global Social Surge:           Social Media Booms with Emerging Economies...
Build Your Own Ambassadors: How to Identify and Activate Brand Influencers
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Build Your Own Ambassadors: How to Identify and Activate Brand Influencers

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Build Your Own Ambassadors: How to Identify and Activate Brand Influencers

  1. 1. Build Your Own Ambassadors: How to Identify and Activate Brand InfluencersBrought to you by &
  2. 2. Join the Conversation…
  3. 3. Thanks to our SponsorSocialChorus is the leading social word-of-mouth platform that enables customers to acquire and engage brand influencers.
  4. 4. Our Speakers Chris Brogan is CEO & President of Human Business Works, a business design company using publishing and media to provide tools and smarts to help professionals work better, do the work they want, and to be brave. He is the New York Times bestselling co-author of The Impact Equation, and a sought-after professional keynote speaker Greg Shove has helped brands and consumers connect online since early Web. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and. AOL. He likes to play soccer, collect photos and cook. @gregshove Mark Schaefer is an experienced digital marketer with diversified experience and skills in various industries including consumer packaged goods, durable consumer goods and publishing. He has worked to contribute and build brands with the likes of Cottonelle(R), Scott(R), Viva(R) Towels and most recently Chamberlain. He has proven experience using digital properties including social media to turn consumers into brand advocates. Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books. Connect with Paul on his blog Marketing Darwinism or Twitter feed @pauldunay#smtlive
  5. 5. Scale the Power Middle of Social Influence Editors and Celebrities Social Publishers and Influencers Superfans and EmployeesCustomers and Fans @gregshove
  6. 6. Who Shares & WhySocial Influencers: Make it Exclusive – Reason #1 Keep up with new brand activities – Reason #2 Test/try new productsSuperFans: Make it Meaningful – 78% share to stay connected – 68% share to tell people what they care about – 49% share to inform others of products they care about/encourage actionEmployees: Make it Relevant – Feel connected to brand – Provide a menu of choices – Provide internal recognition @gregshove
  7. 7. Scaling Brand Endorsements INFLUENCERS 500 7.5 Endorsements 10k Average Audience 37M Endorsements Each DeliveredBrand Content & Rewards SUPERFANS 4 Endorsements 250 Average 25M 25K Each Audience Endorsements Delivered @gregshove
  8. 8. Free Webinar Tomorrow Find out how social influencers create ROI for Intel in another free SocialChorus webinar. Register here: https://attendee.gotowebinar.com/register/5002910195654554368#smtlive
  9. 9. Join us next week… Tapping the Global Social Surge: Social Media Booms with Emerging Economies How does social media usage vary across the globe? Register here: http://socialmediatoday.com/social-media-in-asia-webinar#smtlive

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