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B2B vs B2C: Whither the ROI?


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B2B vs B2C: Whither the ROI?

  1. 1. OK, Let’s Make it Real Typical customer Curly spends $10,000/year with you Curly is with you for five years Your profit margin is 10% Lifetime value of Curly is ($10,000 * 5) * .1 = $5,000 Page 9