A myriad of reports and reasons published over the past few years have supported predictions that 2014 is going to be the year of video for fueling content marketing strategies. Now that we’re more than halfway through 2014, are the video forecasts holding up? So far, many of the latest statistics show continuing growth of online video creation and consumption.
The year started with solid support, as 190 million Americans (61 percent of the total population) watched an average of 397 online videos in January, and 36 percent of those videos (or about 143 per person) were advertisements, according to a collaborated study between Shutterstock and comScore. YouTube continues to see more than 1 billion unique users on the site each month. And by next year, eMarketer reports that more than 40 percent of U.S. companies will use YouTube for marketing purposes.
The supporting facts go on, and we’d like to add to the proof with the help of our panel of experts. Join us to discuss:
Why video marketing is a growing trend
Ways to add video to your marketing strategy
Best practices for using video content marketing
Measuring the value of video content marketing strategies