It’s the norm for employees to engage directly with clients on Facebook and Twitter as an expansion to its customer service and web presence. These staff members are usually the ones hired specifically to steer social media for the business, or it’s a part of their larger job role. But more companies are realizing enterprise social networking can boost their online reach, bringing competitive advantages—from keeping customers and gaining new ones to strengthening its brand and industry leadership.
Yet social media engagement gets choppy shared across many departments, offices, and countries of a large, regulated organization. Do you allow every employee to post on behalf of your brand? How do you manage risk amidst a sea of posts, comments, and tweets while keeping it conversational? Can your regulated business benefit from going social?
To answer these questions and more, we’ll explore an enterprise social media strategy for regulated businesses. We gathered a panel of experts who are captains of the social industry to discuss:
-Aligning your social media strategy with your business goals
-Educating the C-suite and partners on social enterprise opportunities, objectives, risk management, and implementation
-Selecting the tools to monitor social exchanges and customer feedback
-Assigning a team to own, manage, and train employees on the social program
-Establishing a clear social media policy that incorporates existing company communications, HR guidelines, and industry regulations