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4.24.14

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by Jeremiah Owyang, Chief Catalyst and Founder, Crowd Companies

From AirBnb, Etsy, TaskRabbit, to Lyft, the the sharing economy is on the rise. Your customers are sharing products using social media tools --rather than buying them --and that’s a disruption to you.

Whether you’re a big company or small, nearly every vertical is being impacted by the sharing economy. So what do you do if customers don’t need corporations on an ongoing basis?

Altimeter’s latest research will share how corporations can not just stay relevant, but lead the charge in their own community. This presentation will share three ways corporations must shift their business (and marketing) to adopt to the collaborative economy.

In this presentation, you will find out:

-What’s causing this sharing movement
-Which verticals are being impacted the most
-What are the driving forces --and opposing forces to sharing
-What is the impact to corporations
-What companies and marketers must do now to overcome this disruption.

Published in: Social Media, Technology, Business
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4.24.14

  1. 1. Welcome to The Collaborative Economy #SMTLive
  2. 2. Join the Conversation… #SMTLive
  3. 3. #SMTLive Our Speakers Jeremiah Owyang is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was an industry analyst and Partner of Customer Strategy at Altimeter Group, an industry analyst firm based in Silicon Valley. He focuses on how disruptive Web technologies—such as social media, the collaborative economy, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today. Previously, Jeremiah worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the 2009 “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time in 2011. @jowyang Robin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @robincarey
  4. 4. Empowered People & Resilient Brands
  5. 5. The Collaborative Economy By Jeremiah Owyang April, 2014
  6. 6. The Collaborative Economy 6
  7. 7. @ V I S I O N C R I T I C A L @ J O W YA N G
  8. 8. Phases of Internet Sharing The Collaborative Economy 8 From Altimeter Research: The Collaborative Economy, 2013, Jeremiah Owyang
  9. 9. What role do corporations play if people don’t need them?
  10. 10. The Collaborative Economy An economic model where creation, ownership, and access are shared between people, and corporations. The Collaborative Economy
  11. 11. Is this a business disruption?
  12. 12. Sharing Is Not New
  13. 13. Lyft Need to travel… People Can Tap into Each Other 13
  14. 14. Lyft enables crowd to be transportation – avoiding taxis 14
  15. 15. AirBnb Need a place to stay… 16 People Can Tap into Each Other
  16. 16. AirBnb Enables Crowd to be a Hotel 17
  17. 17. Need to get funded... LendingClub People Can Tap into Each Other 18
  18. 18. LendingClub enables crowd to be a bank 19
  19. 19. oDesk Need staff… People Can Tap into Each Other 20
  20. 20. oDesk enables crowd to be a workforce 21
  21. 21. Feastly Need to dine… People Can Tap into Each Other 22
  22. 22. Feastly enables your neighbors kitchens to be a restaurant 23
  23. 23. Need a place for staff… LiquidSpace People Can Tap into Each Other 24
  24. 24. Liquidspace enables companies to rent from each other 25
  25. 25. Yerdle Need products and goods… People Can Tap into Each Other 26
  26. 26. Yerdle enables neighbors to gift goods - rather than buy 27
  27. 27. Need a Good? People Can Tap into Each Other 28 Make it
  28. 28. White House to host a Maker Faire 29
  29. 29. A properly shared car is $270,000 Lost Revenue Of auto sales (1 shared car = 9 cars at average of $30k each.) The Collaborative Economy 30
  30. 30. @ V I S I O N C R I T I C A L @ J O W YA N G
  31. 31. How can Companies achieve Resiliency?
  32. 32. • Collaborativ e Economy: Value Chain
  33. 33. Collaborative Economy: Value Chain
  34. 34. Brand as a Service
  35. 35. Toyota as a Service
  36. 36. Home Depot as a Service
  37. 37. Razors as a Service
  38. 38. Beauty as a Service
  39. 39. Mobility as a Service
  40. 40. Collaborative Economy: Value Chain
  41. 41. Marketplace Models
  42. 42. Patagonia enabling second market and altruism 44
  43. 43. 45
  44. 44. RETAILER B&Q PROVIDES COMMUNITY AND MARKETPLACE Enables neighbors to share ideas, goods, and community around their brand.
  45. 45. Collaborative Economy: Value Chain
  46. 46. Enable a Platform
  47. 47. Collaboration
  48. 48. Fund Design Develop Co The Collaborative Economy
  49. 49. Co-Fund new products like Kickstarter 51
  50. 50. Add uhaul crowdfunding
  51. 51. Co-Design products like Nike 53
  52. 52. Co-Develop like Quirky 54
  53. 53. Co-Customize Like Etsy 55
  54. 54. Co-Production with 3D Printers
  55. 55. Co-Storage of Products with Lockitron 57
  56. 56. Co-Deliver with Taskrabbit 58
  57. 57. Barclays offers BarclayCard Ring, a credit card designed and built by community crowdsourcing. Card community members can propose ideas and vote for ways to make the card better meet their needs. The community collectively discusses ideas and evolves the card together. The Giveback program allows members to share in the profits of the credit card program.59
  58. 58. Collaborative Economy: Value Chain
  59. 59. 1. People are empowered to get what they need from each other. 2. The crowd is becoming like a company – bypassing inefficient corporations. 3. Corporations must use these same tools and strategies to regain relevancy. 4. This requires business model change: product > service > marketplace > repeat. 5. The crowd will become the company, making corporations resilient. FIVE FINAL TAKEAWAYS
  60. 60. Crowd Companies Empowered People & Resilient Brands Jeremiah Owyang Chief Catalyst, Founder @jowyang Jeremiah@CrowdCompanies.com
  61. 61. Empowered People & Resilient Brands
  62. 62. #SMTLive Our Speakers Jeremiah Owyang is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was an industry analyst and Partner of Customer Strategy at Altimeter Group, an industry analyst firm based in Silicon Valley. He focuses on how disruptive Web technologies—such as social media, the collaborative economy, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today. Previously, Jeremiah worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the 2009 “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time in 2011. @jowyang Robin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @robincarey
  63. 63. Enjoyed the Webinar – Hear Jeremiah Speak at The Social Shake-Up
  64. 64. Upcoming Webinars April 29th Who is the Modern Customer? How Do They Want You to Talk to Them? #SMTLive

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