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by Jeremiah Owyang, Chief Catalyst and Founder, Crowd Companies
From AirBnb, Etsy, TaskRabbit, to Lyft, the the sharing economy is on the rise. Your customers are sharing products using social media tools --rather than buying them --and that’s a disruption to you.
Whether you’re a big company or small, nearly every vertical is being impacted by the sharing economy. So what do you do if customers don’t need corporations on an ongoing basis?
Altimeter’s latest research will share how corporations can not just stay relevant, but lead the charge in their own community. This presentation will share three ways corporations must shift their business (and marketing) to adopt to the collaborative economy.
In this presentation, you will find out:
-What’s causing this sharing movement
-Which verticals are being impacted the most
-What are the driving forces --and opposing forces to sharing
-What is the impact to corporations
-What companies and marketers must do now to overcome this disruption.