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The future of retail is in the palm of your hands. Pew Research Center reports 91 percent of American adults use a cell phone—not just for calling and texting. More and more shoppers are using them to locate, research, compare, and purchase products. And cutting-edge retailers are utilizing their customers’ devotion to devices with QR codes, to connect with coupons, and offer a higher level of customer care.

Now it’s a matter of moving with the mobile momentum. Join us to learn how to use mobile devices as a channel to enhance the shopping experience and develop more meaningful relationships with your mobile-savvy consumers. Points our panelists will touch on:

Setting clear goals for a successful CRM deployment.
Putting location-based messaging to work for you.
The benefits of shopping apps for your customers.
Best practices for mobile campaigns.
The importance of a social strategy.

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  1. 1. Mobile and The Store of The Future #SMTLive
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  4. 4. What is the single most important factor to you when visiting a retailer’s mobile site? Copyright Maxymiser 2013
  5. 5. Which of the following mobile activities do you do most often as part of your retail shopping process? Copyright Maxymiser 2013
  6. 6. When are you most likely to use your smartphone or tablet for a store-related shopping trip? Copyright Maxymiser 2013
  7. 7. How many minutes a day do you spend on your mobile device (smartphone and/or tablet)? Copyright Maxymiser 2013
  8. 8. Copyright Maxymiser 2013
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