In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet. Join us in this webinar as our content experts discuss: Why content is your organization’s biggest asset when it comes to earned media; Different content styles and categories, and how your business can produce in each; How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics; And what kinds of content lead directly to organization growth (and what that even looks like).

1. 2016 Trends for
Influencer Marketing
#SMTLive

2. #SMTLive
Thank You to Our Sponsor
@BlogMeetsBrand

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Join the Conversation…
Follow along and share
your thoughts on
Twitter at #SMTLive
Submit your
questions in the
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Our Speakers
Sherri Langburt is the founder and President of Blog Meets Brand, the first social management tool to feature a self-serve
campaign planning module that gives marketers, PR Firms and Ad Agencies a clear and structured approach for creating
and developing influencer marketing programs. Sherri Langburt has been connecting brands to influencers since 2009
through her agency, Single Edition Media. @BlogMeetsBrand
Adrianna G. Bevilaqua (AG) is Chief Creative Officer at M Booth. AG specializes in trend spotting and marketing to millennials
and has driven programs on category leading brands across travel, home, beauty, food and spirits. From encouraging
millennial women to share beauty with #NoFilter on behalf of Olay to launching Celebrity Cruises “Tech Detox,” and Home
Depot’s “Do It Herself” clinics, AG is energized by elevating brands and finding their authentic place in culture.
@adriannagiuls
Robin Carey. In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B
communities that connect large organizations with people they want to influence. As traditional media went digital, and the
internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to
corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey
Heidi Nazarudin is a former investment banker turned full-time fashion/lifestyle blogger at TheAmbitionista.com. Her blog
averages 500,000 UMVs , and she has amassed almost 450,000 followers on social media in the past few years as a digital
influencer. Heidi is also President and Co-founder of BloggerBabes.com. a network of 20,000 lifestyle bloggers in the US. She
has worked with many national brands and currently has long-term relationships with renowned establishments such as
Vanity Fair, Saks 5th Avenue, Max Mara and Conrad hotels worldwide. @heidinazarudin

18. #SMTLive
2016 TREND FORECAST
#1: Influencers Integrated into Media Buys

19. #SMTLive
2016 TREND FORECAST
#2: Influencers as Social Cause Champions

20. #SMTLive
2016 TREND FORECAST
#3: New Sectors Tapping into Influencers

21. #SMTLive
2016 TREND FORECAST
#4: Co-Promotions

22. #SMTLive
2016 TREND FORECAST
#5: Stand-Alone Campaigns

23. #SMTLive
HOW TO FIND, VET AND MANAGE BLOGGERS

24. #SMTLive
HOW TO FIND, VET AND MANAGE BLOGGERS
Quantity + Quality = Success
Traffic
#Fans/Friends/Followers
Domain Authority
Alexa Rank
Google Page Rank

25. #SMTLive
HOW TO FIND, VET AND MANAGE BLOGGERS
Quantity + Quality = Success
Engagement Competence/Expertis
e
Generosity

26. #SMTLive
HOW TO FIND, VET AND MANAGE BLOGGERS

27. #SMTLive
IT’S TOO HARD TO FIND, VET AND MANAGE BLOGGERS
Campaign Type Best For
 Review/Testimonials  Launching a new product/service to market
 Creating trust among consumers
 Triggering product usage via content integration
 Generating original content that increases traffic, inbound links and
improves SEO
 Contest/Challenge/Sweepstakes  Generating new fans, friends and followers
 Creating excitement around your brand
 Boosting traffic and lead generation
 Generating original content that increases traffic, inbound links and
improves SEO
 Live/Virtual Event  Developing relationships with influencers and their audiences
 Generating up-to-the-minute social lift
 Securing UGC in-real-time
 Offers/Incentives/Discounts  Increasing conversions and sales
 Attracting new customers
 Seasonal or time-sensitive boost
 Tutorials/Interviews  Delivering practical guidance and instructional support
 Promoting or producing visual assets
 Elevating recognition and reputation of product

28. #SMTLive
IT’S TOO HARD TO FIND, VET AND MANAGE BLOGGERS

29. #SMTLive
IT’S TOO HARD TO FIND, VET AND MANAGE BLOGGERS

30. #SMTLive
THE ROI ON INFLUENCER MARKETING CAMPAIGNS

31. #SMTLive
THE ROI ON INFLUENCER MARKETING CAMPAIGNS

32. #SMTLive
THE ROI ON INFLUENCER MARKETING CAMPAIGNS

33. #SMTLive
Join the Conversation…
Follow along and share
your thoughts on
Twitter at #SMTLive
Submit your
questions in the
GoToWebinar
control panel

34. #SMTLive
Our Speakers
Sherri Langburt is the founder and President of Blog Meets Brand, the first social management tool to feature a self-serve
campaign planning module that gives marketers, PR Firms and Ad Agencies a clear and structured approach for creating
and developing influencer marketing programs. Sherri Langburt has been connecting brands to influencers since 2009
through her agency, Single Edition Media. @BlogMeetsBrand
Adrianna G. Bevilaqua (AG) is Chief Creative Officer at M Booth. AG specializes in trend spotting and marketing to millennials
and has driven programs on category leading brands across travel, home, beauty, food and spirits. From encouraging
millennial women to share beauty with #NoFilter on behalf of Olay to launching Celebrity Cruises “Tech Detox,” and Home
Depot’s “Do It Herself” clinics, AG is energized by elevating brands and finding their authentic place in culture.
@adriannagiuls
Robin Carey. In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B
communities that connect large organizations with people they want to influence. As traditional media went digital, and the
internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to
corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey
Heidi Nazarudin is a former investment banker turned full-time fashion/lifestyle blogger at TheAmbitionista.com. Her blog
averages 500,000 UMVs , and she has amassed almost 450,000 followers on social media in the past few years as a digital
influencer. Heidi is also President and Co-founder of BloggerBabes.com. a network of 20,000 lifestyle bloggers in the US. She
has worked with many national brands and currently has long-term relationships with renowned establishments such as
Vanity Fair, Saks 5th Avenue, Max Mara and Conrad hotels worldwide. @heidinazarudin

35. #SMTLive
Thank You to Our Sponsor
@BlogMeetsBrand

36. #SMTLive
Upcoming Webinar
November 11th
From Community to Commerce:
Making the ROI Connection