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Tying Tweets to Profits: Can 140 Characters Deliver ROI? [WEBINAR REPLAY]

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Tying Tweets to Profits: Can 140 Characters Deliver ROI? [WEBINAR REPLAY]

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Can you leverage the power of a single, well-crafted sentence to earn business from all over the world? Smart businesses are devising ways to reach through Twitter's 500 million registered users and attract new customers by getting to the point, fast. The rewards can be considerable. If your company isn’t profiting from your Twitter presence, what’s stopping you?

If you’re a marketer looking to get the most out of Twitter, join our experts as they discuss how to create and distribute tweets that translate into profit. Topics will include:

What are Twitter users looking for? What do they not want to see?
How to use images and videos, including Instagram and Vine.
Are promoted tweets worth their cost?
What are companies currently finding most profitable on Twitter today?

Can you leverage the power of a single, well-crafted sentence to earn business from all over the world? Smart businesses are devising ways to reach through Twitter's 500 million registered users and attract new customers by getting to the point, fast. The rewards can be considerable. If your company isn’t profiting from your Twitter presence, what’s stopping you?

If you’re a marketer looking to get the most out of Twitter, join our experts as they discuss how to create and distribute tweets that translate into profit. Topics will include:

What are Twitter users looking for? What do they not want to see?
How to use images and videos, including Instagram and Vine.
Are promoted tweets worth their cost?
What are companies currently finding most profitable on Twitter today?

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Tying Tweets to Profits: Can 140 Characters Deliver ROI? [WEBINAR REPLAY]

  1. 1. Brought to you by Tying Tweets to Profits: Can 140 Characters Deliver ROI?
  2. 2. Join the Conversation…
  3. 3. Thanks to Our Sponsor
  4. 4. Our Speakers #smtlive Maggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. She was named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of both GetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows. He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences. Kemp Edmonds works for Vancouver-based HootSuite as the lead Sales Engineer. Kemp was recently named to the Board of Social Media Club International. His passion for people, technology and education enables his work. He can also be found blogging on kempedmonds.com, chopping wood on small islands in the Howe Sound and documenting life. Kemp was recently named to the Board of Directors for Social Media Club International, the largest professional trade group of it’s kind.
  5. 5. Tying Tweets to Profits: Can 140 Characters Deliver ROI? 1. Target 2. Interact 3. Sell $ $ $ Image By: @intersection1 used under creative commons.
  6. 6. What „R‟ does social media provide? Direct Indirect Note: No real science was used in the creation of this infographic.
  7. 7. Measurable Direct Return… Savings Sales AND
  8. 8. “It costs less than $1 per interaction [on social media], whereas telephone care is typically at least $6 per call. Even e-mail care costs $2.50 to $5 per interaction.”
  9. 9. Kemp‟s Measurement Philosophy BASE REACH ENGAGEMENT CONVERSION
  10. 10. End-to-End ROI Tracking Conversion (On Site) Visitors Interest Conversion { Engagement (Off Site)
  11. 11. End-to-End ROI Tracking Conversion (On Site) Visitors Interest Conversion { Engagement (Off Site)
  12. 12. Kemp‟s Measurement Philosophy BASE REACH ENGAGEMENT CONVERSION
  13. 13. Email: $ Value of a Subscriber 50 EMAIL SUBSCRIBERS OPEN RATE ACTIONS (CLICK THROUGHS / VISITS) $100 in DONATIONS
  14. 14. Value of a Subscriber 50 Subscribers $100 in Donations $2 / Subscriber = Note: This is an example on an email campaign. This can be done for multiple emails or over a specific time period.
  15. 15. Social: $ Value of a Follower 100,000 FOLLOWERS 5,000 REACHED 500 CLICKS $1000 in SALES
  16. 16. Value of a Follower 100,000 Followers $1000 in Sales $0.01 / Follower= Note: This is an example on a single post. This can be done for multiple posts or over a specific time period.
  17. 17. Value of a Click 500 Clicks $1000 in Sales $2 / Click = Note: This is an example on a single post. This can be done for multiple posts or over a specific time period.
  18. 18. Social Funnel Metrics BASE = FANS, FOLLOWERS REACH = AUDIENCE REACHED ENGAGEMENT = CLICKS, LIKES CONVERSION= XYZ
  19. 19. Awareness Value =(Market Size) X (Awareness Change) X (Purchase Intent) X (Sales Conversion) X (Unit Profits)
  20. 20. Social Media Value Landscape Market Eco-System Customer/Brand Eco-System Customer Mind
  21. 21. Market Eco-System • Marketing Lift – the increased effectiveness of all marketing activities • Impact on Search Engine Optimization • Risk Mitigation
  22. 22. Customer/Brand Eco-System • Transaction (the actual purchase or negotiation • Repeat transactions • Loyalty • Advocacy
  23. 23. Customer Mind • Awareness • Recognition • Associations • Perceived Quality • Likeability
  24. 24. Twitter: @ricdragon • Tweet Chats • Brand Ambassador Programs • Special interest affinity group
  25. 25. Twitter: @ricdragon • Digital PR • One-on-one relationship building with key individuals
  26. 26. Twitter: @ricdragon • Reactive • Proactive • “Thought Leadership”
  27. 27. Bring it offline Participate in conversations Really connect with individuals Become a part of your communities Engage in community for ½ every day Help 5 people out per day Join 3 Twitter Chats each week Host Meet- ups
  28. 28. Join us for our next webinar… #smtlive Making Sense of Merging Data: How to Get Insight from Social, Unstructured and Legacy Data http://socialmediatoday.com/merging-social-data-webinar 9 JULY
  29. 29. Liked our webinar? Join us IN PERSON We're super excited about our first-ever conference, The Social Shake-Up...and that's due in no small part to the fact that we can't wait to meet our SMT community (that's you!) face to face. Join us in Atlanta as we bring together major thought leaders, many of our bloggers, and community members to find out what they are doing and how it can impact your business. All webinar attendees get 25% using code: SMTLIVE http://socialmediatoday.com/event #socialshakeup

Editor's Notes

  • Quick notes from @hootkempImage used under creative commons by @intersection1
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