Next Generation Marketing

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Next Generation Marketing

  1. 1. Social Media & Network Marketing New Media Marketing Video & Audio Marketing Online Reputation Management Presented by: Monique Terrell, Owner & New Media Expert Sparkle Internet Image Solutions www.sparkletoday.com
  2. 2. New Media Marketing  “New Media Marketing is a relatively new concept utilized by businesses in developing an online community that in most cases, includes mechanisms such as blogs, podcasts, message boards, and product reviews, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. (Wikipedia - http://en.wikipedia.org/wiki/New_Media_Marketing)
  3. 3. Social Media Marketing  Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.  Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube. (Wikipedia - http://en.wikipedia.org/wiki/Social_Media_Marketing)
  4. 4. Facebook, Twitter, Linkedin, etc .
  5. 5. Internet Activities % of Internet users who report this activity 91 89 100 81 90 71 80 70 60 50 40 30 20 % of Internet users who 10 0 report this activity
  6. 6. Median Age of Social Networking Users 140 120 41 100 Linkedin 80 27 MySpace 60 Twitter 31 Facebook 40 20 26 0 Age
  7. 7. By a show of hands, how many of you are currently using social media/network marketing?
  8. 8. Facebook  www.facebook.com  Users: 200 million  Growth: 250K plus new users per day  Founded: 2004  Best used for: Building & Maintaining your personal network; Promoting mass market products & Trend spotting and testing
  9. 9. Twitter  www.twitter.com  Users: 2 million  Growth: 3500 new users per day  Founded: 2006  Best used for: Expanding and maintaining your personal& Professional network; Enhancing customer relations; Promoting events and community building
  10. 10. Linkedin  www.linkedin.com  Users: 25 million  Founded: 2003  Best used for: Expanding and maintaining your professional network; Business research and recommendations
  11. 11. MySpace  www.myspace.com  Users: 114 million  Growth: 230K plus new users per day  Founded: 2003  Best used for: Community building among younger audiences
  12. 12. hi5  www.hi5.com  Users: 70 million  Latin America, Europe, Asia & Africa  Growth: 350K new users per day  Founded: 2003  Best used for: Promotion of mass market products and community building outside the U.S.
  13. 13. By a show of hands, how many of you believe that social media/network marketing is FREE?
  14. 14. The Investment  Time  Time Spent on participating and being actively present.  Money  What is your time worth?  Staff or Outsource  People  Who’s going to do it? (Hiring or Contracting)  Salary
  15. 15. Determine Your Focus & Start with a Strategy  Brand Awareness  Where will you hang out?  Information Sharing  Who will you connect and/or Self-Publishing with?  Reputation Management  How often will you post?  Customer Service  Who will post?  Connections, etc  What will you share?
  16. 16. All Social Media Sites are NOT Equal  Each site has it’s own approach to success!  Facebook – Social and relationship building (The Social Sale)  Twitter – Social and community building (The Soft Sale)  Linkedin – Professional and Partnership building (The Warm Sale)
  17. 17. Social Media can Help you Increase…  Website traffic  Conversion and Sales  Ad Exposure  Brand Awareness  Positive Brand Association - Online Reputation Management  Customer Reach  SEO (Search Engine Optimization) Efforts
  18. 18. Social Media can Help you…  Establish and/or Strengthen Credibility and Expertise  Disseminate and/or Share Information more quickly  Connect with Current and Future Customers/Clients (B2C Communication)  Create Alliances and Partnerships (B2B)  Connect your Customers Together (C2C Communication)
  19. 19. Other Important Sites  FastPitch Networking – Social Network Site (www.fastpitchnetworking.com)  Hubpages – Online Publishing Site (www.hubpages.com)  Flickr – Photo Sharing Site (www.flickr.com)  Slideshare – Presentation Sharing Site (www.slideshare.com)
  20. 20. Managing Your SM  Ping.fm  Multiple Site Status Update Simultaneously Linkined, Twitter, FB and Many Others   TweetLater.com  Manage Your Tweets & Alerts Schedule Tweets  Be Alerted via eMail Based on Key Words   Mobile  iTunes (iPhone): Linkedin, Twitter & Facebook  Blackberry: twitterberry (http://www.orangatame.com/products/twitterberry)  Facebook (http://na.blackberry.com/eng/devices/features/social/facebook.jsp) 
  21. 21. Terminology  Facebook, you FRIEND  Facebook, you write/post on the WALL  Twitter, you FOLLOW & BE  Twitter, you tweet to the FOLLOWED – TWEET PEEPS STREAM  Linkedin, you CONNECT  Linkedin, you write/post to the FORUM  Facebook, you  All 3 = UPDATE YOUR WRITE/POST STATUS  Twitter, you TWEET  Linkedin, you WRITE/POST
  22. 22. Show & Tell  www.facebook.com  www.linkedin.com  www.twitter.com Anyone want to volunteer their profile for review?
  23. 23. Video, Audio, Internet Radio, Web T.V. & Podcasting
  24. 24. Video & Audio  Video  Youtube – Video Sharing Site  Viddler – Video Sharing Site  TubeMogul – Multiple Video Site Distribution (www.tubemogul.com)  Audio  iTunes – Podcasting  AudioAcrobat – Record, Store & Distribute  Audicity – FREE Audio Recording Software (http://audacity.sourceforge.net/)
  25. 25. Internet Radio & Web T.V.  BlogTalkRadio (BTR) - is the social radio network that allows users to connect quickly and directly with their audience. (www.blogtalkradio.com)  UStream - is the live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size. (www.ustream.tv)
  26. 26. What are some ideas you can think of that might be useful for hosting an online radio or Web T.V. show?
  27. 27. Monitoring, Measurement & Engagement
  28. 28. Who’s Talking About Your Brand?  Listen, Measure, Engage & Learn  Online reputation management, or ORM, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media. (http://en.wikipedia.org/wiki/Online_reputation)  Emphasis on reputation management, even for the tiniest of companies, is essential.
  29. 29. Who’s Talking About Your Brand?  Listen, Measure, Engage & Learn  Listen - Find your brand on millions of blog posts, viral videos, reviews in forums, sharing of photos, twitter updates. Real time monitoring!  Measure - analyze buzz about my company, products, issues, competitors, and outcomes of specific marketing campaigns and social media investments. Know immediately which content is making an impact.  Engage –the customer and manage real-time responses.
  30. 30. Sources  Pew Internet & American Life Project - The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trusts. (www.pewinternet.org)  TechCrunch (www.techcrunch.com)  Ars technica (www.arstechnica.com)  “33 Million People in the Room” written by: Juliette Powell
  31. 31. Monique Terrell Sparkle Internet Image Solutions www.sparkletoday.com monique@sparkletoday.com 405-802-8599

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