Start your conversation
       Jyri Engeström
         Co-Founder
       jyri.jaiku.com
What could disrupt blogs?
Requirements of a disruptive innovation


               1. Simpler
              2. Cheaper
Frees from need to go to inco...
Microblogging
Lifestream
Widgets




Live events
Is microblogging disruptive?


               1. Simpler

              2. Cheaper
Frees from need to go to inconvenient plac
Can be accessed in numerous ways
Is microblogging disruptive?


               1. Simpler
              2. Cheaper
Frees from need to go to inconvenient plac
your phone’s
t list to life
e people you
out. Just
our phone


           Latest Jaiku


             Availability
            (ring profile)

       ...
peripheral
of updates
he people you
of updates
he people you
of updates
he people you
of updates
he people you
sations
sations
sations
Blog post    1 per week

  Photo     1 per day

  Jaiku     1 per hour
Is microblogging disruptive?


               1. Simpler
              2. Cheaper
Frees from need to go to inconvenient plac
Defining the microblogging category




messaging

              Microblogging




                     Social networking
Social objects “take away”




Web communities           Microcontent
• Limited availability    • Available everywhere
• C...
Mass potential?
Thanks


             jyri.jaiku.com


      Text                    Jaiku Mobile
  follow jyri
       to
                ...
Jaiku
Jaiku
Jaiku
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Jaiku

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Jaiku

  1. 1. Start your conversation Jyri Engeström Co-Founder jyri.jaiku.com
  2. 2. What could disrupt blogs?
  3. 3. Requirements of a disruptive innovation 1. Simpler 2. Cheaper Frees from need to go to inconvenient plac
  4. 4. Microblogging
  5. 5. Lifestream
  6. 6. Widgets Live events
  7. 7. Is microblogging disruptive? 1. Simpler 2. Cheaper Frees from need to go to inconvenient plac
  8. 8. Can be accessed in numerous ways
  9. 9. Is microblogging disruptive? 1. Simpler 2. Cheaper Frees from need to go to inconvenient plac
  10. 10. your phone’s t list to life
  11. 11. e people you out. Just our phone Latest Jaiku Availability (ring profile) Where you are (freely named cells) Who you’re with (Bluetooth) at you’re planning next (calendar)
  12. 12. peripheral
  13. 13. of updates he people you
  14. 14. of updates he people you
  15. 15. of updates he people you
  16. 16. of updates he people you
  17. 17. sations
  18. 18. sations
  19. 19. sations
  20. 20. Blog post 1 per week Photo 1 per day Jaiku 1 per hour
  21. 21. Is microblogging disruptive? 1. Simpler 2. Cheaper Frees from need to go to inconvenient plac
  22. 22. Defining the microblogging category messaging Microblogging Social networking
  23. 23. Social objects “take away” Web communities Microcontent • Limited availability • Available everywhere • Consumed sitting down • Consumed on the move • Long sessions • Short bursts
  24. 24. Mass potential?
  25. 25. Thanks jyri.jaiku.com Text Jaiku Mobile follow jyri to jaiku.com/download +46-737-494-0501

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