The Facebook Page - Getting People to "Like" You

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This is a presentation that was given by Bill Manos on 8/25/2010 in NYC as part of the Meetup group Social Media for Small Business - NYC (SMSBNYC). The event was conducted at Select Office Suites, on 116 23rd St, New York, NY 10011.

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The Facebook Page - Getting People to "Like" You

  1. 1. The Facebook PageGetting People to “Like” You<br />Presented by Bill Manos - bill.manos@favrav.com<br />on 8/25/2010 at Select Office Suites in NYC<br />SMSBNYC.com<br />
  2. 2. Why We’re Here<br />Our Mission:<br />To build a learning community of small businesses and professionals dedicated to learning and expanding their social media knowledge and capabilities through active discussion, participation, and contribution.<br />
  3. 3. Why Are You Here?<br />Social media either does or soon will play a role in marketing your small business<br />You are on social media sites, but not sure what the next step is<br />You’ve made an attempts at social media with your SB, but it’s not working and you don’t know why<br />You’ve tried a few things, it’s worked and you want to learn more<br />
  4. 4. Keep in Touch<br />Follow Us<br /><ul><li>Twitter: @smsbnyc
  5. 5. Facebook: http://www.facebook.com/pages/Social-Media-for-Small-Business-NYC/127616777284731
  6. 6. Check out our blog and join our mailing list at http://www.smsbnyc.com
  7. 7. Subscribe to our RSS Feed at http://www.smsbnyc.com
  8. 8. Email me directly at bill.manos@favrav.com</li></ul>Tell a Friend or Colleague<br />
  9. 9. Submit Feedback<br />Immediately After the Event Please…<br /><ul><li>Write a review on Meetup.com
  10. 10. Complete a survey (will be sent shortly after the event)</li></li></ul><li>Upcoming Events<br />Biz Tech Day<br />http://www.biztechday.com/<br />September 24th<br />Organized by Andrew Wong of http://www.NYEBN.com<br />Web 2.0 Expo<br />http://www.web2expo.com/webexny2010/<br />September 27th – 30th<br />Presentation will be given by one of our contributors Ruben Quinones of Path Interactive Mediahttp://www.twitter.com/rubenq<br />
  11. 11. Let’s Get Started WithThe Basics<br />
  12. 12. Inbound MarketingThe Hub and Spoke Model<br />There are social elements to all of these spokes.<br />
  13. 13. Why Should I Be On Facebook?<br /><ul><li>Over 500,000,000 Users Worldwide,130,000,000 in the US
  14. 14. Facebook has replaced Google.com as the most visited site on the web
  15. 15. Average time per visit is 7 minsvs 2 mins for Google
  16. 16. About 50% of social media driven traffic to websites is through Facebook</li></li></ul><li>Why Do I Need a Facebook Page?<br /><ul><li>Page entries are indexed by major search engines
  17. 17. The more you engage your customers using social media, the more likely they are to become repeat customers and refer you to friends
  18. 18. Better than friending your customers</li></li></ul><li>Channels of Communication<br />User’s Wall<br />^^^^^^^^^^^^^^^^^^^^<br />
  19. 19. A Facebook Frame of Mind<br />I<br /><ul><li>Be Authentic
  20. 20. Dedicate time to the process and be patient. It won’t happen overnight.
  21. 21. Observe & Experiment
  22. 22. Always count on change
  23. 23. http://www.Allfacebook.com
  24. 24. http://www.Mashable.com</li></ul>NY<br />
  25. 25. Setup Your Facebook Page<br />Go to Facebook.com (you may have to logout)<br />
  26. 26. Setup Your Facebook Page<br /><ul><li>Go directly to:http://www.facebook.com/pages/create.php?campaign_id=372931622610&placement=pghm&extra_1=0
  27. 27. Need to have a Facebook Account
  28. 28. Business account is available http://www.facebook.com/help/?page=721
  29. 29. Fill in as much information about your business as you can</li></ul>Let’s go through some Options<br />
  30. 30. Stream On<br />It’s important to note that in many cases users/ customers will come to your page once, check it out, “Like” it and never return to the page.<br />For this reason, your top priority should be ensuring the quality of your wall posts.<br />Great Wall Post Tips<br /><ul><li>Update relevant information often, make it personal …and ask questions!
  31. 31. Post links and articles of interest from other sources …and ask questions!
  32. 32. Post special offers …and ask questions!
  33. 33. Setup and invite people to Events …and ask questions!
  34. 34. Comment on comments …and ask questions!
  35. 35. Use visual media when possible (fun pictures, videos), and don’t forget to tag users/customers in the picture …and ask questions!
  36. 36. Setup a poll so you can ask questions!</li></ul>Why is this important?<br />
  37. 37. The Facebook Wall Algorithm<br /><ul><li>AKA “Top News”
  38. 38. Filters OUT content from a users wall by default
  39. 39. Prevents “unwanted” content from getting through,think “Joe just gave you a bail of hay”
  40. 40. Responds positively to content that other users have exhibited interest in</li></li></ul><li>Facebook Page Applications<br />Applications:<br /><ul><li>Extend the functionality of your Facebook Page
  41. 41. Increases user engagement
  42. 42. Lets you create custom landing pages
  43. 43. The most used apps are free
  44. 44. There are Third-Party developers that can help you get deeper into engagement
  45. 45. http://www.involver.com
  46. 46. http://www.wildfireapp.com</li></ul>Your Most Important App is Static FBML, to be used for your custom landing page<br />
  47. 47. You Landing Page<br />Give it a KIS…<br />Remember:<br /><ul><li>If given the option of two actions, users often choose neither
  48. 48. Present only one call to action
  49. 49. Make it count, get users to “Like” you
  50. 50. Use Arrows, fingers pointing, etc.
  51. 51. Mashable
  52. 52. Zappos
  53. 53. AllFacebook</li></li></ul><li>Your Landing Page: Static FBML<br />To Create a simple Landing Page:<br /><ul><li>Create a simple landing page image that is no more than 520px wide
  54. 54. Use your favorite graphics program
  55. 55. Host the image on any number of free site (get the link)
  56. 56. Add the Static FBML application to your fan page
  57. 57. Click the “Edit” link under the Static FBML application
  58. 58. Insert the code<imgsrc="http://www.whatever.com/filename.jpg" /></li></li></ul><li>Promoting Your Page<br />For Free<br />Be Referable by:<br /><ul><li>Tagging your page in your business page and personal posts (when appropriate) with the @your-page-name
  59. 59. Getting a customized page name like http://www.facebook.com/favrav(requires at least 25 “Likes”)
  60. 60. Inserting the Like Box on your website
  61. 61. Offering Facebook Page Only material
  62. 62. The old fashioned way… ASK!</li></li></ul><li>Promoting Your Page<br />For a Cost<br />Facebook Ads… What to expect:<br /><ul><li>Great for raising awareness about your business and your page
  63. 63. Great for targeting very specific demographics
  64. 64. Great for driving current fans back to your page
  65. 65. Not great for generating direct sales</li></li></ul><li>Promoting Your Page<br />Facebook Ads<br />
  66. 66. Promoting Your Page<br />Facebook Ads Tips & Tricks<br />Users need to be drawn to it and understand it in 2 seconds, so:<br /><ul><li>Laser focus on your demographic (experiment with tags)
  67. 67. Use a good graphic
  68. 68. Simple (objects, colors, etc.)
  69. 69. Make sure words are legible and preferably in black
  70. 70. Must be 110x80 pixels max
  71. 71. Run your ads at night
  72. 72. Run multiple ads simultaneously
  73. 73. Experiment, Experiment, Experiment (AB Testing)
  74. 74. Mind the approval process (can take up to 24 hrs, avg 10-12hrs)</li></li></ul><li>Thank You<br />Q & A<br />
  75. 75. Keep in Touch<br />Follow Us<br /><ul><li>Twitter: @smsbnyc
  76. 76. Facebook: http://www.facebook.com/pages/Social-Media-for-Small-Business-NYC/127616777284731
  77. 77. Check out the blog and join our mailing list at http://www.smsbnyc.com
  78. 78. Subscribe to our RSS Feed at http://www.smsbnyc.com
  79. 79. Email me directly at bill.manos@favrav.com</li></ul>Tell a Friend or Colleague<br />

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