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Discover the future
Digital Marketing, Technology Trends and Biolite Target Groups
FHNW , Olten, 22 December 2016 - Samuel...
ME
Samuel Bühlmann
Emmental
IM & Marketing
Startups
Flaora.ch
2
Slide Source: FHNW Major
Marketing Course
3
Biolite Target Groups
4
Image Sources: Andrew Skurka, Business Wire
Agenda
Technological Trends for Digital Marketing
● IOT Internet of things
● AI Artificial Intelligence
● Social & Search
...
IOT
Internet of Things
Smart devices
Wearables
Image Source: Geeky Gadgets
6
IOT Facts
● Today 2.5 bn Smartphones, heading towards 5 bn
● Already more smart devices than humans on earth
● >50 bn devi...
IOT and Marketing
Image Sources: Dash Button
Dudes, Brack.ch
8
AI
Artificial Intelligence
Machine Learning
Big Data
9
Image Source: TweakTown
AI Facts
● Alpha Go (AI) beats Lee Sedol (human)
● Chihuahua or muffin? 72% accuracy
● We feed the machine with bn’s of da...
AI and Marketing
Sources: Fashwell, Ok,- and
1-800-Flowers FB Messenger,
Amazon Echo 11
SOM
Social Media
Micro Targeting
Search Optimization
Search Advertising
Image Source: Bloomberg, , Joel Winston
12
Social, Search and Marketing
● 50% of total global ad revenue belongs to Google, Facebook, Twitter
● Facebook has 1.79 bn ...
AR/VR
Augmented Reality
Virtual Reality
Immersive Technologies
Image Source: Erin Slack
14
Immersive Technologies and Marketing?
● Not only for Gaming and Entertainment
● Education, Healthcare
● Broad variety also...
Biolite
Target Groups
Trends &
Technologies
HomeStove CampStove
IOT R: Yes
W: smartphones (driver)
R: Yes
W: ?
AI R: Yes
W...
Thank you
Twitter: https://twitter.com/smrbu
Linkedin: https://ch.linkedin.com/in/samuelbuehlmann
17
Further links
● A16z Podcasts https://soundcloud.com/a16z/
● The Business Implications of Machine Learning
https://medium....
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Discover the future

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Digital marketing, technology trends and biolite target groups - a small safari through some technology trends with the aim to better understand how they are relevant now and in the future.

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Discover the future

  1. 1. Discover the future Digital Marketing, Technology Trends and Biolite Target Groups FHNW , Olten, 22 December 2016 - Samuel Bühlmann 1
  2. 2. ME Samuel Bühlmann Emmental IM & Marketing Startups Flaora.ch 2
  3. 3. Slide Source: FHNW Major Marketing Course 3
  4. 4. Biolite Target Groups 4 Image Sources: Andrew Skurka, Business Wire
  5. 5. Agenda Technological Trends for Digital Marketing ● IOT Internet of things ● AI Artificial Intelligence ● Social & Search ● AR / VR Augmented and Virtual Reality Biolite Target Groups ● Grid Analysis 5
  6. 6. IOT Internet of Things Smart devices Wearables Image Source: Geeky Gadgets 6
  7. 7. IOT Facts ● Today 2.5 bn Smartphones, heading towards 5 bn ● Already more smart devices than humans on earth ● >50 bn devices connected to the internet by 2020! Sources: Vale Afshar, Ben Evans, Images: Hapifork, Whistle, Sensoc, Comfylight 7
  8. 8. IOT and Marketing Image Sources: Dash Button Dudes, Brack.ch 8
  9. 9. AI Artificial Intelligence Machine Learning Big Data 9 Image Source: TweakTown
  10. 10. AI Facts ● Alpha Go (AI) beats Lee Sedol (human) ● Chihuahua or muffin? 72% accuracy ● We feed the machine with bn’s of data sets ● Software is 75% accurate at identifying lying ● Drawing: https://quickdraw.withgoogle.com/ ● Conversation: m.me/1800flowers ● Design: https://www.logojoy.com Ben Evans Sources: Ben Evans, University of Michigan Image Source: Grygoree 10
  11. 11. AI and Marketing Sources: Fashwell, Ok,- and 1-800-Flowers FB Messenger, Amazon Echo 11
  12. 12. SOM Social Media Micro Targeting Search Optimization Search Advertising Image Source: Bloomberg, , Joel Winston 12
  13. 13. Social, Search and Marketing ● 50% of total global ad revenue belongs to Google, Facebook, Twitter ● Facebook has 1.79 bn monthly active Users 13Sources: Statista, Adweek
  14. 14. AR/VR Augmented Reality Virtual Reality Immersive Technologies Image Source: Erin Slack 14
  15. 15. Immersive Technologies and Marketing? ● Not only for Gaming and Entertainment ● Education, Healthcare ● Broad variety also of devices and price points 15 Image Source: Google Store, Microsoft, VR-Zone
  16. 16. Biolite Target Groups Trends & Technologies HomeStove CampStove IOT R: Yes W: smartphones (driver) R: Yes W: ? AI R: Yes W: chatbots instructions R: Yes W: online communities / feedback customer Social & Search R: Low W: brand B2B ? R: Yes W: - AR / VR R: No W: R: No W: - 16
  17. 17. Thank you Twitter: https://twitter.com/smrbu Linkedin: https://ch.linkedin.com/in/samuelbuehlmann 17
  18. 18. Further links ● A16z Podcasts https://soundcloud.com/a16z/ ● The Business Implications of Machine Learning https://medium.freecodecamp.com/the-business-implications-of-machine-learn ing-11480b99184d#.ri77px5cp ● The Data Hombre https://medium.com/startup-grind/how-the-trump-campaign-built-an-identity-da tabase-and-used-facebook-ads-to-win-the-election-4ff7d24269ac#.64tqwohug ● Facebook F8 2016 https://developers.facebook.com/videos/ ● Google I/O 2016 https://youtu.be/862r3XS2YB0 18

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