Social Movements and Social Media

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Social Movements and Social Media

  1. 1. WATCH MAKING<br />A TOOLKIT FOR UNDERSTAND ONLINE COMMUNITIES & COLLECTIVE ACTION<br />SINA MOSSAYEB, PH.D<br />DIRECTOR OF INNOVATION <br />
  2. 2. SOCIAL MOVEMENT STUDIES<br />AN INTERPRETIVE TOOLKIT<br />@sinamossayeb<br />
  3. 3. [ EPISODES ]<br />@sinamossayeb<br />
  4. 4. [ PROCESSES ]<br />@sinamossayeb<br />
  5. 5. [ MECHANISMS ]<br />@sinamossayeb<br />
  6. 6. [ MECHANISMS: ENVIRONMENTAL ]<br />@sinamossayeb<br />
  7. 7. [ MECHANISMS: COGNITIVE]<br />IRAN<br />EGYPT<br />@sinamossayeb<br />
  8. 8. [ MECHANISMS: RELATIONAL]<br />TUNISIA<br />BAHRAIN<br />SYRIA<br />EGYPT<br />@sinamossayeb<br />
  9. 9. [ FREE SPACE ]<br />
  10. 10. [ ONLINE COMMUNITIES ]<br />ESSENTIAL PARTS AND PIECES<br /> TRUST<br /> AUTHENTICITY<br /> SAFETY<br /> PURPOSE<br /> EMPOWERMENT<br />HARPER REED, THREADLESS CTO<br />
  11. 11. [ COMMUNITY-BASED CVE ] <br />@sinamossayeb<br />
  12. 12. COLLECTIVE INTERACTION<br />HOSTILES<br />SYMPATHETIC<br />OBSERVERS<br />INDIFFERENT<br />ACTIVISTS<br />P. FAVRE (1990), SOCIAL MOVEMENT SCHOLAR<br />
  13. 13. COLLECTIVE INTERACTION<br />RELATIONAL DYNAMICS<br />SYMPATHIZERS<br />HOSTILES<br />INDIFFERENT<br />ACVITISTS<br />OBSERVERS<br />@sinamossayeb<br />
  14. 14. COLLECTIVE INTERACTION<br />THE ACTIVISTS’ IMPLICIT ROLE: THE SHIFTER<br />INDIFFERENT<br />HOSTILES<br />ACVITISTS<br />SYMPATHIZERS<br />OBSERVERS<br />@sinamossayeb<br />
  15. 15. POWER OF THE (ENTIRE) CROWD<br />CREATOR<br />SUPPORTER<br />SLACKTIVIST<br />SPEED SURFER<br />Slacktivists<br />are important<br />NEMESIS (JERK FACE)<br />Typology by S.M. Mossayeb<br />ALEXIS OHANIAN, REDDIT COFOUNDER <br />
  16. 16. COLLECTIVE INTERACTION<br />RELATIONAL DYNAMICS: SOCIAL MOVEMENTS AND SOCIAL MEDIA<br />CREATORS<br />SURFERS<br />SLACKTIVISTS<br />LURKERS<br />JERKS<br />ACVITISTS<br />INDIFFERENT<br />SYMPATHIZERS<br />OBSERVERS<br />HOSTILES<br />@sinamossayeb<br />
  17. 17. CREATE A SOMO BASE<br />WUNC<br />WORTHINESS<br />CHARLES TILLY (2004), SOCIAL MOVEMENT THEORY GENIUS <br />
  18. 18. CREATE A SOMO BASE<br />WUNC<br />UNITY<br />CHARLES TILLY, SOCIAL MOVEMENT THEORY GENIUS<br />
  19. 19. CREATE A SOMO BASE<br />WUNC<br />NUMBERS<br />CHARLES TILLY, SOCIAL MOVEMENT THEORY GENIUS<br />
  20. 20. CREATE A SOMO BASE<br />WUNC<br />COMMITMENT<br />CHARLES TILLY, SOCIAL MOVEMENT THEORY GENIUS<br />
  21. 21. WATCH MAKING 101<br />How can we build empowered online communities, prior to a crisis?<br />@sinamossayeb<br />
  22. 22. THANKS<br />(let’s chat)<br />Twitter: @sinamossayeb<br />Email: smossayeb@navantigroup.com<br />Web: navantigroup.com<br />

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