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How to publish long-form posts on LinkedIn


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Are you using LinkedIn to build your brand by creating content that shows your area of expertise? LinkedIn introduced the "long -form" post a little over a year ago. You can use it to post original content (blogs) that will be seen by your network.

You can repost content from your main blog. Just be sure to link back to your original post to preserve your website's SEO.

Published in: Marketing
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How to publish long-form posts on LinkedIn

  1. 1. u p t h e r e e v e r y w h e r e . c o m How to create a Linked In Blog post The “long form post” on Linked In Profiles September 30, 2015
  2. 2. What is a long-form post on LinkedIn? “Blog” posts that appear on your personal LinkedIn profile. It’s shared with your connections and followers. Members not in your network can follow your long-form posts. Long form post is searchable on and off LinkedIn (ie, Google).
  3. 3. How to create a long form post on LinkedIn 1. Toward the top of your homepage, click Publish a post. This takes you to the publishing tool.
  4. 4. 2. Write your long-form post. Add your content in the space provided. Use the WYSIWYG editor to add formatting, headlines, bold, italics, links, etc. •  To hyperlink text: Type the text, highlight it, click the link icon and insert URL. Click submit •  To include visuals in the body of your post: click on the image icon. •  To embed a video, click on the triangle video icon. You can add embed code from YouTube, Vimeo, Slideshare, etc. To link text Add image Embed video
  5. 5. 3. Click the Publish button Located top right next to save Your content will be published right away. There is no preview button because what you are creating is how it will look when its published. You'll be asked to confirm that you want to publish your post. Click Yes, publish it or No, not yet to return to the writing experience.
  6. 6. Share the post You can share the post from the reading view once it's published. The icons to do so on LinkedIn, Facebook, Google+, and Twitter are located both at the top and bottom of the post.
  7. 7. A few notes: •  Long-form publishing is not available in all geographic locations at this time. You’ll see a Publish a post button on your homepage when you have access to publish on LinkedIn. •  At this time, companies can't publish long-form posts using their organization's name or publish from their Company Page. However, members can use the publishing platform to communicate their organization's story. Our LinkedIn Corporate Publishing Playbook provides more information, including case studies. •  Access to publishing is not determined or affected by your LinkedIn account type - both free accounts and premium accounts have publishing access. •  For more information go to:
  8. 8. Free planning template Need a better way to keep track of your social media posts? Go to: