Travel Tips for your Internet Ride Ariel Yarnitsky Sept. 5, 2007 Confidential Ariel Yarnitsky www.speedbit.com
<ul><li>Pioneer of instant messaging </li></ul><ul><li>Over 400 Million registered users </li></ul><ul><li>Sold to AOL in ...
SpeedBit <ul><li>Pioneer of download acceleration products </li></ul><ul><li>Creator of  (DAP) with over 144M installs </l...
Client-side Network Optimization  Fastest Server Search in Real-Time Network Conditions Multi connection from mirroring se...
144 million registered users worldwide Download Accelerator Plus (DAP) Confidential Ariel Yarnitsky www.speedbit.com
The Video Revolution <ul><li>From </li></ul><ul><li>-  Conventional downloads   </li></ul><ul><li>To  </li></ul><ul><li>- ...
Strategic Positioning From Browser-level integration From owning the browser level download activity Tier I   Tier II   Ti...
Strategic Positioning Operating System integration Owning the Communication Activity  downloads, streaming, updates, brows...
Speedbit Video Accelerator One of the two Fastest Growing Application in the History of the Web <ul><li>1.5 million regist...
Speedbit Video Accelerator One of the two Fastest Growing Viral Applications Months from First Users Users Data and graph ...
Viral Distribution & Propagation <ul><li>100%  word-of-mouth viral marketing, organic growth </li></ul><ul><li>Zero market...
Speedbit Video Accelerator downloading at  396kB/sec vs. 71kB/sec  –  5.6 times faster 25 seconds into the movie – the sta...
Speedbit Video Accelerator completing the caching/download of the streaming session in 54 seconds; standard computer drama...
Speedbit Video Accelerator - completed a smooth play of the video Standard computer – only 38 seconds of viewing, and  los...
Standard computer completed playing  a 1:31 video in 3:31 =>  2 minutes of picture freezes…. The same amount of data was d...
Speedbit Video Accelerator completed the download  2 hours before  the standard PC (about 5 times faster) Speedbit Video A...
Standard Connection Single Channel Utilizing in many cases only 10% - 25% of the potential Internet Cloud Servers / CDN IS...
Speedbit Enhanced Connection Multi-Channel The only way to make sure a full potential of the line Internet Cloud Servers /...
Additional Platforms – TV set top boxes Different Approaches by different vendors All could enjoy faster downloads and smo...
Additional Platforms - Game Consoles  Different Approaches by different vendors All could enjoy faster downloads and smoot...
Additional Platforms – Mobile Phones  Different Approaches by different vendors All could enjoy faster downloads and smoot...
Travel Tips ..for the confused entrepreneur.. Confidential Ariel Yarnitsky www.speedbit.com
… It all starts with a brilliant idea… Confidential Ariel Yarnitsky www.speedbit.com
..then tons of opinions and suggestions quickly follow… <ul><li>Listen  out (but remember - prophets live in the bible) </...
Do you have what it takes? <ul><li>This is like  decathlon contest  only you will be doing it for the  first time ever at ...
What would it take to get married in a world with no divorce option? Making the right choices in picking: Founders  (Chara...
Everyone wants the smartest guys Confidential Ariel Yarnitsky www.speedbit.com
… those who take nothing for granted … Confidential Ariel Yarnitsky www.speedbit.com
..but there is more to ask for e.g.  creative problem solvers Confidential Ariel Yarnitsky www.speedbit.com
… Achievers at all cost… Confidential Ariel Yarnitsky www.speedbit.com
Those who work well regardless of working conditions..  Confidential Ariel Yarnitsky www.speedbit.com
Be a Paranoid Only The Paranoid Survive Andrew S. Grove, Intel Confidential Ariel Yarnitsky www.speedbit.com
If not paranoid, then be prepared for any scenario Confidential Ariel Yarnitsky www.speedbit.com
… at least for those you can expect.. Confidential Ariel Yarnitsky www.speedbit.com
A clear value proposition is a must If you cant make it crystal clear nobody else will bother  Confidential Ariel Yarnitsk...
Viral Distribution <ul><li>Viral motivations </li></ul><ul><ul><li>Functional – e.g. the only way to enjoy the product is ...
Viral Distribution <ul><li>The Friction – how easy it is to pass the word? </li></ul><ul><ul><li>- No tools provided </li>...
The Joy of Riding the Tide Confidential Ariel Yarnitsky www.speedbit.com
“ The Winner takes it all” Abba <ul><li>What happens to #2? </li></ul><ul><ul><li>Instant messaging - ICQ </li></ul></ul><...
Revenue <ul><li>A distraction? </li></ul><ul><li>At what stage? </li></ul><ul><li>When is it critical? </li></ul>Confident...
Praying may help Confidential Ariel Yarnitsky www.speedbit.com
..after all, its all in the hands of god Confidential Ariel Yarnitsky www.speedbit.com
… but sometime even that won’t do… Confidential Ariel Yarnitsky www.speedbit.com
Copyright © 1999-2007 SpeedBit LTD. The functionality and specifications described in this presentation are either found i...
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Speedbit 5 Sep07-Travel Tips for your Internet Ride-Ariel Yarnitsky

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Travel Tips for your Internet Ride Ariel Yarnitsky Sept. 5, 2007
delivered at Forum MIT

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  • Speedbit 5 Sep07-Travel Tips for your Internet Ride-Ariel Yarnitsky

    1. 1. Travel Tips for your Internet Ride Ariel Yarnitsky Sept. 5, 2007 Confidential Ariel Yarnitsky www.speedbit.com
    2. 2. <ul><li>Pioneer of instant messaging </li></ul><ul><li>Over 400 Million registered users </li></ul><ul><li>Sold to AOL in 1998 for $407M </li></ul>Confidential Ariel Yarnitsky www.speedbit.com
    3. 3. SpeedBit <ul><li>Pioneer of download acceleration products </li></ul><ul><li>Creator of (DAP) with over 144M installs </li></ul><ul><li>Creator of one of the two fastest growing applications in the history of the web (together with Skype) </li></ul><ul><li>Multi-channel communication revolution (the missing link in the content/data delivery food chain) </li></ul>Confidential Ariel Yarnitsky www.speedbit.com
    4. 4. Client-side Network Optimization Fastest Server Search in Real-Time Network Conditions Multi connection from mirroring servers, either detected in a mirrors-search or provided by the content provider <ul><li>Limitation of Existing Routing Algorithms – often based on historical data and may not reflect y the most efficient paths in real time. </li></ul><ul><li>Download Accelerator: Real-time optimization - the fastest server is selected based on real-time data reflecting current network congestion and traffic. </li></ul>Multi Downloads Download security, Powered by Confidential Ariel Yarnitsky www.speedbit.com
    5. 5. 144 million registered users worldwide Download Accelerator Plus (DAP) Confidential Ariel Yarnitsky www.speedbit.com
    6. 6. The Video Revolution <ul><li>From </li></ul><ul><li>- Conventional downloads </li></ul><ul><li>To </li></ul><ul><li>- Video streaming – e.g. YouTube, Metacafe, DailyMotion…Netflix </li></ul><ul><li>- DRM closed environments – e.g. iTunes </li></ul>Confidential Ariel Yarnitsky www.speedbit.com
    7. 7. Strategic Positioning From Browser-level integration From owning the browser level download activity Tier I Tier II Tier III Tier IV Confidential Ariel Yarnitsky www.speedbit.com Operating System Browsers App. I App. II Search Engines Portals Website Website Website DAP
    8. 8. Strategic Positioning Operating System integration Owning the Communication Activity downloads, streaming, updates, browsing, etc. Website Tier I Tier II Tier III Tier IV OperatingSystem Video Accelerator Streaming players iTunes Unbox etc… YouTube Grouper Flash etc… Search Engines Website Website Confidential Ariel Yarnitsky www.speedbit.com Browsers
    9. 9. Speedbit Video Accelerator One of the two Fastest Growing Application in the History of the Web <ul><li>1.5 million registered users on Video Accelerator in under 3 months from Launch (now over 3MM) </li></ul><ul><li>Cutting the download time of a movie on iTunes from 3.5 hours to 22 mins. (on a 5Mb connection) </li></ul>Confidential Ariel Yarnitsky www.speedbit.com
    10. 10. Speedbit Video Accelerator One of the two Fastest Growing Viral Applications Months from First Users Users Data and graph (excluding the Video Accelerator data) taken from Tim Draper’s presentation on viral distribution Confidential Ariel Yarnitsky www.speedbit.com
    11. 11. Viral Distribution & Propagation <ul><li>100% word-of-mouth viral marketing, organic growth </li></ul><ul><li>Zero marketing budget (no paid promotion, no SEM) </li></ul>Confidential Ariel Yarnitsky www.speedbit.com
    12. 12. Speedbit Video Accelerator downloading at 396kB/sec vs. 71kB/sec – 5.6 times faster 25 seconds into the movie – the standard computer already experiencing 15sec loss due to freezing pictures Confidential Ariel Yarnitsky www.speedbit.com
    13. 13. Speedbit Video Accelerator completing the caching/download of the streaming session in 54 seconds; standard computer dramatically lagging behind Standard computer losing 30 seconds due to picture freeze…. Confidential Ariel Yarnitsky www.speedbit.com
    14. 14. Speedbit Video Accelerator - completed a smooth play of the video Standard computer – only 38 seconds of viewing, and losing almost 1 minute due to picture freeze… Confidential Ariel Yarnitsky www.speedbit.com
    15. 15. Standard computer completed playing a 1:31 video in 3:31 => 2 minutes of picture freezes…. The same amount of data was downloaded A concentrated session vs. a long clogging on the download server Confidential Ariel Yarnitsky www.speedbit.com
    16. 16. Speedbit Video Accelerator completed the download 2 hours before the standard PC (about 5 times faster) Speedbit Video Accelerator user could have downloaded and watched the entire film before the standard PC would complete just the download….. Confidential Ariel Yarnitsky www.speedbit.com
    17. 17. Standard Connection Single Channel Utilizing in many cases only 10% - 25% of the potential Internet Cloud Servers / CDN ISP Connection Confidential Ariel Yarnitsky www.speedbit.com
    18. 18. Speedbit Enhanced Connection Multi-Channel The only way to make sure a full potential of the line Internet Cloud Servers / CDN ISP Connection Speedbit Video Accelerator Multi-threads engine; Optimization algorithms Confidential Ariel Yarnitsky www.speedbit.com
    19. 19. Additional Platforms – TV set top boxes Different Approaches by different vendors All could enjoy faster downloads and smoother streaming with a client side accelerator Internet Cloud Internet Cloud Internet Cloud Standard Set Top Box Apple’s iTV Sony’s Bravia Video Link Confidential Ariel Yarnitsky www.speedbit.com
    20. 20. Additional Platforms - Game Consoles Different Approaches by different vendors All could enjoy faster downloads and smoother streaming with a client side accelerator Internet Cloud Internet Cloud Confidential Ariel Yarnitsky www.speedbit.com
    21. 21. Additional Platforms – Mobile Phones Different Approaches by different vendors All could enjoy faster downloads and smoother streaming with a client side accelerator Internet Cloud Internet Cloud Confidential Ariel Yarnitsky www.speedbit.com
    22. 22. Travel Tips ..for the confused entrepreneur.. Confidential Ariel Yarnitsky www.speedbit.com
    23. 23. … It all starts with a brilliant idea… Confidential Ariel Yarnitsky www.speedbit.com
    24. 24. ..then tons of opinions and suggestions quickly follow… <ul><li>Listen out (but remember - prophets live in the bible) </li></ul><ul><li>Go with your gut feeling </li></ul><ul><li>Let the users be the judge </li></ul><ul><li>You (and everyone else) will never know till you try </li></ul>Confidential Ariel Yarnitsky www.speedbit.com
    25. 25. Do you have what it takes? <ul><li>This is like decathlon contest only you will be doing it for the first time ever at the Olympic games. </li></ul><ul><li>- Identify the challenges/important/sensitive spots – recruiting, financing, deal making, intellectual property, accounting and benefits, product dev., gate keepers.. </li></ul><ul><li>- Build a winning strategy on how to tackle them on the first try </li></ul><ul><li>- Build your team (founders, employees, investors) with this strategy in mind </li></ul>Confidential Ariel Yarnitsky www.speedbit.com
    26. 26. What would it take to get married in a world with no divorce option? Making the right choices in picking: Founders (Character, record, expectation, motivation, trustworthiness, strengths and weaknesses, crisis management…) Investors (expectations, record, strengths, commitment..) Employees (commitment, environment, motivation, loyal, capable, star quality) Business Partners They are your startup’s most valuable asset Confidential Ariel Yarnitsky www.speedbit.com
    27. 27. Everyone wants the smartest guys Confidential Ariel Yarnitsky www.speedbit.com
    28. 28. … those who take nothing for granted … Confidential Ariel Yarnitsky www.speedbit.com
    29. 29. ..but there is more to ask for e.g. creative problem solvers Confidential Ariel Yarnitsky www.speedbit.com
    30. 30. … Achievers at all cost… Confidential Ariel Yarnitsky www.speedbit.com
    31. 31. Those who work well regardless of working conditions.. Confidential Ariel Yarnitsky www.speedbit.com
    32. 32. Be a Paranoid Only The Paranoid Survive Andrew S. Grove, Intel Confidential Ariel Yarnitsky www.speedbit.com
    33. 33. If not paranoid, then be prepared for any scenario Confidential Ariel Yarnitsky www.speedbit.com
    34. 34. … at least for those you can expect.. Confidential Ariel Yarnitsky www.speedbit.com
    35. 35. A clear value proposition is a must If you cant make it crystal clear nobody else will bother Confidential Ariel Yarnitsky www.speedbit.com
    36. 36. Viral Distribution <ul><li>Viral motivations </li></ul><ul><ul><li>Functional – e.g. the only way to enjoy the product is through its distribution </li></ul></ul><ul><ul><li>Achieve higher social status </li></ul></ul><ul><ul><ul><li>- Inform others so they owe you </li></ul></ul></ul><ul><ul><ul><li>- Associated with a winning team/product </li></ul></ul></ul><ul><ul><ul><li>- Become an influential early adopter </li></ul></ul></ul><ul><ul><ul><li>- Good content for a blog </li></ul></ul></ul><ul><ul><li>Moral – somebody gave me value I will pass it on as a form of payment. </li></ul></ul><ul><ul><li>Emotional </li></ul></ul><ul><ul><ul><li>- Happiness - I am happy and I will share it with the world </li></ul></ul></ul><ul><ul><ul><li>- Anger – usually for negative campaign </li></ul></ul></ul><ul><ul><li>Passive - the value of the product is sufficient for the user to agree to parasitic distribution </li></ul></ul><ul><ul><ul><li>- Email signature – hotmail mailinfo </li></ul></ul></ul><ul><ul><ul><li>- My applications on my profile for all my friends to see (FaceBook) </li></ul></ul></ul>Confidential Ariel Yarnitsky www.speedbit.com
    37. 37. Viral Distribution <ul><li>The Friction – how easy it is to pass the word? </li></ul><ul><ul><li>- No tools provided </li></ul></ul><ul><ul><li>- Email invite forms </li></ul></ul><ul><ul><li>- Blogs </li></ul></ul><ul><ul><li>- Passive: </li></ul></ul><ul><ul><ul><li>- Email signatures </li></ul></ul></ul><ul><li>- Facebook </li></ul>Confidential Ariel Yarnitsky www.speedbit.com
    38. 38. The Joy of Riding the Tide Confidential Ariel Yarnitsky www.speedbit.com
    39. 39. “ The Winner takes it all” Abba <ul><li>What happens to #2? </li></ul><ul><ul><li>Instant messaging - ICQ </li></ul></ul><ul><ul><li>VOIP - Skype </li></ul></ul><ul><ul><li>Video - YouTube </li></ul></ul><ul><ul><li>Auction - eBay </li></ul></ul><ul><ul><li>Music & video - iTunes </li></ul></ul>Confidential Ariel Yarnitsky www.speedbit.com
    40. 40. Revenue <ul><li>A distraction? </li></ul><ul><li>At what stage? </li></ul><ul><li>When is it critical? </li></ul>Confidential Ariel Yarnitsky www.speedbit.com
    41. 41. Praying may help Confidential Ariel Yarnitsky www.speedbit.com
    42. 42. ..after all, its all in the hands of god Confidential Ariel Yarnitsky www.speedbit.com
    43. 43. … but sometime even that won’t do… Confidential Ariel Yarnitsky www.speedbit.com
    44. 44. Copyright © 1999-2007 SpeedBit LTD. The functionality and specifications described in this presentation are either found in the current version of DAP, under internal beta testing, or included in DAP’s short-term development plans, all specifications are subject to change. All the trademarks (other than of SpeedBit) that may appear in this presentation (the &quot;Presentation&quot;) is owned by its respective owner. The information on this Presentation is provided is &quot;as is&quot; with all faults and without warranty of any kind, expressed or implied, including those of merchantability and fitness for a particular purpose. SpeedBit makes no warranties or representations regarding the accuracy or completeness of the information. Any information about competitive products is not to be used or distributed where prohibited by law. In no event shall SpeedBit be liable for any incidental or consequential damages, lost profits, or lost data, or any indirect damages even if SpeedBit has been informed of the possibility thereof. Any data, statistic and numbers in this presentation has not been audited by SpeedBit and has not been audited / confirmed by any 3rd party, and therefore it may be inaccurate / subject to mistakes. Legal Notice SpeedBit Ltd. Confidential Ariel Yarnitsky www.speedbit.com

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