How to use internet mechanics to promote your startup-Nir Ben Levy

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How to use internet mechanics to promote your startup by Nir Ben Levy
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How to use internet mechanics to promote your startup-Nir Ben Levy

  1. 1. How to use internet mechanics to promote your startup 14 Nov 2007 Nir Ben Levy
  2. 2. Internet Mechanics? <ul><li>Technology </li></ul><ul><li>Human Interaction </li></ul><ul><li>The internet is the modern “Wild West” </li></ul>
  3. 3. Basic Assumptions <ul><li>Creating an “attention asset” </li></ul><ul><li>Material attention </li></ul><ul><li>Low budget </li></ul>
  4. 4. Download.com <ul><li>10Mil – 20Mil visitors a month </li></ul><ul><li>Top download site </li></ul>
  5. 5. SEO (Search engine optimization) <ul><li>Which keywords are suitable for your site </li></ul><ul><li>Which keywords have big search volume </li></ul><ul><li>Which sites are you competing with on these search terms </li></ul>
  6. 6. Google
  7. 7. Now What? <ul><li>Add search term many times in your website text. Simple. </li></ul><ul><li>Other relevant sites should link to you site. Not so simple. </li></ul>
  8. 8. Links
  9. 9. Google Finance
  10. 10. If there are any questions I would be happy to answer them now 

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