MIT Enterprise Forum 13th Annual Event-Internet Business Models: from Clicks to $


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Ayla Matalon, Executive Director, MIT Enterprise Forum

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MIT Enterprise Forum 13th Annual Event-Internet Business Models: from Clicks to $

  1. 1. 13 th annual event: Internet Business Models   In cooperation with: Tel Aviv University Faculty of Management – The Leon Recanati Graduate School of Business Administration
  2. 2. Internet Business Models <ul><li>Entrepreneurs </li></ul><ul><ul><ul><li>Yaron Galai, Quigo </li></ul></ul></ul><ul><ul><ul><li>Inon Axel, Kasamba </li></ul></ul></ul><ul><ul><ul><li>Benny Arbel, MyThings </li></ul></ul></ul><ul><ul><ul><li>Yael Elish, eSnips </li></ul></ul></ul><ul><li>Professionals </li></ul><ul><ul><ul><li>Zeev Fisher, AZF Law Firm </li></ul></ul></ul><ul><ul><ul><li>Rina Shainski, Carmel Ventures </li></ul></ul></ul>
  3. 3. Internet Business Models <ul><li>Advertising </li></ul><ul><ul><li>eSnips; answers.COM, yad2, yahoo... </li></ul></ul><ul><li>Commission </li></ul><ul><ul><li>Kasamba, Paypal... </li></ul></ul><ul><li>Subscription / Sales </li></ul><ul><ul><li>Amazon, dating sites, wall street journal online, domain register.. </li></ul></ul><ul><li>Internet Biz Sales </li></ul><ul><ul><li>Quigo, Commtouch... </li></ul></ul>
  4. 4. Timeline: Client to WEB <ul><li>Stage I - Client companies (SW) </li></ul><ul><li>freeware, shareware, bundling, license </li></ul><ul><li>Incredimail, iMesh, ICQ, HotBar, </li></ul><ul><li>Stage 2 – WEB companies </li></ul><ul><li>, R U Sure </li></ul><ul><li>B2B (Quigo, Commtouch) </li></ul><ul><li>B2C (Kasamba, MyThings, eSnips) </li></ul><ul><ul><li>services, social networks, market place… </li></ul></ul>
  5. 5. Challenges <ul><li>Design, messages, first visits, repeat visits, stickiness, sales, billing. launch </li></ul><ul><li>Stay above the noise </li></ul><ul><li>Traffic </li></ul>
  6. 6. Product Position Statement <ul><li>We asked the four entrepreneurs to describe their companies to us… in a nutshell </li></ul><ul><li>Geoffrey Moore’s Elevator Pitch </li></ul><ul><li>For [target end user] Who wants/needs [compelling reason to buy] The [product name] is a [product category] That provides [key benefit]. Unlike [main competitor], The [product name] [key differentiation] </li></ul>
  7. 7. Quigo in a nutshell <ul><li>...for premium online publishers </li></ul><ul><li>...who want to sell text ads on a cost-per-click bidding basis </li></ul><ul><li>... Quigo's AdSonar is a private-label auction-based, ad marketplace </li></ul><ul><li>...that allows publishers to sell directly to advertisers in a transparent way </li></ul><ul><li>...unlike Google's AdSense which operates as a black box and takes advertiser ownership away from publishers </li></ul>
  8. 8. Kasamba in a nutshell <ul><li>Kasamba develops and operates a platform (marketplace) for expert advice, in an easy, communicative and authentic feedback environment.. More than 30,000 experts are available for advice, live, over the web, in more than 600 categories. </li></ul>
  9. 9. MyThings in a nutshell <ul><li>MyThings is a web based application in the infomediary space. </li></ul><ul><li>That provides one simple place online … F or consumers, to catalogue, organize and track and make and manage most of their personal belongings, and … For  Retailers & OEMs, who gain a vehicle to engage customers post-sale, cross-sell related products & services, communicate, and protect. </li></ul><ul><li>MyThings key differentiation: </li></ul><ul><li>1. Only owner of full consumer ownership data (multi-items & multi-sources) </li></ul><ul><li>2. No-one else connects (a) deep consumer ownership data with (b) comprehensive product DB and (c) in-depth, value added aggregates services /content /community tools  </li></ul><ul><li>3. No-one has a Web 2.0 independent platform… non retailer, OEM or brand specific like MyThings </li></ul>
  10. 10. eSnips in a nutshell <ul><li>For [mainstream consumers (as opposed to younger audiences/techies)] Who want / need [One place to manage everything around content - store share publish, recreate, distribute - any type of file ] eSnips is a [ Social Content Sharing Site ] That provides [ CONVENIENCE around managing and sharing content online and SOCIAL INTERACTION ]. Unlike [managing your content in several different sites], eSnips [Lets you do everything around your content in one place, and within a social framework] </li></ul>
  11. 11. The MIT Enterprise Forum <ul><li>For [ Entrepreneurs and Entrepreneurs to be ] Who need [advice or mentorship regarding their business strategy] The [MIT Forum Tailored Brainstorming Session ] is a [service] That provides [a faster learning curve for you]. Unlike [making your own mistakes], [you can learn from other people’s experience and enjoy their know-how and network] </li></ul>
  12. 12. Internet Business Models : from Clicks to $ <ul><li>Rina Shainski, Carmel Ventures </li></ul><ul><li>Yaron Galai, Quigo </li></ul><ul><li>Inon Axel, Kasamba </li></ul><ul><li>Benny Arbel, MyThings </li></ul><ul><li>Yael Elish, eSnips </li></ul><ul><li>Zeev Fisher, Appelfeld Zer Fisher </li></ul><ul><li>MIT Enterprise Forum 13th Annual Event </li></ul><ul><li>December 25 th </li></ul>