Social Productivity is about unlocking untapped knowledge and productivity potential inside your organisation using social technology.
The discipline of Social Productivity is comprised of three pillars. Change Management (people strategy), Content Management (message strategy) and Social Technologies (reach and engagement Strategy)
By focussing on productivity gain and eliminating waste, a Social Productivity strategy is designed to realise an organisations 'Social Productivity Dividend'.
The 'social productivity dividend' is effectively your return on investment from successfully executing a social productivity strategy.
The dividend is the commercial realisation that social technologies have a place in any large scale corporate or government organisation in the 21st Century.
Social Productivity acknowledges that social technology and social media can contribute much more than a function of marketing.
Here is a quote from Harvard Business Review:
"70% of the extra profit to be made through social technologies has nothing to do with marketing. It's in areas of the company such as knowledge management, innovation, communication, and better integration with the supply chain."
The opportunity for the category of Social Business is enormous.
The above presentation was made at "Getting to Change Agility: the CMI (Change Management Institute) conference 2013' in October 2013.
Attendees were walked through the calculation of their potential Social Productivity Dividend and answers ranged from $15 million to the highest being $400. The audience comprised of Australian companies. The potential for larger global companies is even more significant.
The potential for efficiencies, innovation, removal of duplication and waste are so compelling that Social Media Navigator Pty Ltd was borne.
It's purpose is to help corporate and government organisations realise a 'Social Productivity Dividend using social technology to eliminate waste and inefficiencies inside the firewall.
Most organisations attempting to leverage the power of social media technology approach it from the wrong way.
This leads to little or no take up of initiatives, little value or return on investment or a reluctance to embrace for fear around governance issues.
Social Media Navigators approach to Social Productivity is about helping organisations break down silos (silo busting), both hierarchically, geographically and culturally, building a trusted framework that can be relied upon within the organisation.
It is done by guiding clients through the 'Social Productivity Journey' which is grounded in commercial reality. It is a best-of-breed approach and not currently available anywhere else in the world.
If you would like help accessing and navigating your way to a Social Productivity dividend using social media technology, go to our website at www.SMNavigator.com and get in contact.