How can Tourism Authorities IMPACT on the Route Development Process? Syed Mohammed Mehdi Director, Marketing and Promotion...
Who are we? <ul><li>The working group of the Kingdom of Bahrain’s Meetings, Incentives, Conventions, and Exhibitions (MICE...
Famous Question? <ul><li>What came first? </li></ul>
Follow on Question <ul><li>What came first? </li></ul>Tourism Air Travel
Source: Economic Case for The Visitor Economy, Deloitte, September 2008
3 WHATS of Airport Proposals <ul><li>Understanding of the Route Development Proposal </li></ul>WHAT WHAT WHAT <ul><li>What...
How can tourism authorities impact on the Route Development Process?   <ul><li>Proposals are data intensive – Collect Data...
How can tourism authorities impact on the Route Development Process? <ul><li>Regular dialogue with all stakeholders in you...
SEE YOU IN BAHRAIN, THE LAND OF GOLDEN SMILES THANK YOU
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How Can Tourism Authorities Impact On The Route Developemnt Process

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How Can Tourism Authorities Impact On The Route Developemnt Process

  1. 1. How can Tourism Authorities IMPACT on the Route Development Process? Syed Mohammed Mehdi Director, Marketing and Promotion Bahrain International Airport Civil Aviation Affairs, Bahrain The 2nd World Tourism & Air Services Summit Beijing, P.R.China 13 TH Sept. 2009
  2. 2. Who are we? <ul><li>The working group of the Kingdom of Bahrain’s Meetings, Incentives, Conventions, and Exhibitions (MICE) sector </li></ul><ul><li>Working Together To Welcome The World </li></ul>TOURISM DIRECTORATE AIRLINES & AIRPORT CONVENTION CENTRE HOTELS
  3. 3. Famous Question? <ul><li>What came first? </li></ul>
  4. 4. Follow on Question <ul><li>What came first? </li></ul>Tourism Air Travel
  5. 5. Source: Economic Case for The Visitor Economy, Deloitte, September 2008
  6. 6. 3 WHATS of Airport Proposals <ul><li>Understanding of the Route Development Proposal </li></ul>WHAT WHAT WHAT <ul><li>What and where is your destination </li></ul><ul><li>What drives traffic to your destination </li></ul><ul><li>Economics of flying to your destination </li></ul><ul><ul><li>Airline Delegation visit to your destination </li></ul></ul><ul><ul><ul><ul><ul><li>Have you got any interesting places to show </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Some thing unique about your destination </li></ul></ul></ul></ul></ul>
  7. 7. How can tourism authorities impact on the Route Development Process? <ul><li>Proposals are data intensive – Collect Data </li></ul><ul><li>Meet your local airport, airline and all aviation stakeholders to understand issues and share thoughts </li></ul><ul><li>Actively participate jointly in proposals to airlines </li></ul>
  8. 8. How can tourism authorities impact on the Route Development Process? <ul><li>Regular dialogue with all stakeholders in your local region or country </li></ul><ul><ul><li>Pricing </li></ul></ul><ul><ul><li>Quality </li></ul></ul><ul><ul><li>Promotions </li></ul></ul><ul><li>Develop new products/Identify new avenues for tourism </li></ul><ul><li>Continual Support </li></ul>
  9. 9. SEE YOU IN BAHRAIN, THE LAND OF GOLDEN SMILES THANK YOU

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