Social media: proceed with caution


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Presentation I'm giving to undergraduate business students about social media for PR and personal use.

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Social media: proceed with caution

  1. 1. Social Mediaproceed with caution<br />
  2. 2. Topics<br />Social media for business<br />You on the social networks<br />
  3. 3. SAU<br />Twitter<br />Facebook<br />WeAreSAU<br />LinkedIn<br />
  4. 4. Growth<br />
  5. 5. Twitter<br />140 characters answering “What are you doing?”<br />
  6. 6. @BPGlobalPR<br />
  7. 7. Silent Bob Strikes Back<br />Asked to deplane because of his size<br />Used social media to respond to the incident<br />Huge media coverage and blogger community activity<br />Awkward PR situation for Southwest<br />
  8. 8. @TwitChange<br />Charity celebrity auction<br />Raised over $500k for Haiti in about 2 weeks<br /> Alicia Keys, Adrian Grenier, Ricky Martin, Stephen Fry, Tony Hawk, Ryan Seacrest, Sophia Bush, Rosario Dawson, Peter Wentz, Jeremy Piven, Jessica Alba, Joel Madden, the Jonas Brothers, Julie Benz, Kim Kardashian, KhloeKardashian, LeAnn Rimes, Michael Chiklis, Mario Lopez, Paula Abdul, Nicole Richie, Holly Robinson-Peete, Melanie C, Olivia Wilde, George Lopez, DemiLovato, Blair Underwood, Bret Michaels, Ashlee Simpson, Alyssa Milano<br />
  9. 9. Transparency<br />
  10. 10. Your character is your own, your reputation is defined by others, your actions keep them in synch.  - @MargaretMeloni<br />
  11. 11. Be Smart<br />People see everything you post<br />Spelling and grammar actually matter<br />Facebook is forever<br />Be positive<br />Start PD now<br />
  12. 12. Going to Work<br />70% of U.S. HR professionals have rejected a candidate based on online reputation info.<br />86% say positive online reputation influences the candidates application<br />
  13. 13. Lessons:<br />Social media is an amazing PR tool when used appropriately.<br />Not using social media means the conversation is going on without you.<br />Your personal social media use serves as your face to the world.<br />
  14. 14. Don’t be a FAIL<br />