Marketing Analytics: 5 Trends

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5 trends in the field of marketing analytics

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Marketing Analytics: 5 Trends

  1. 1. M arketing A nalytic s 5 Trends
  2. 2. M ass Consumptio n <ul><li>More people are consuming analytics and BI in the organization </li></ul><ul><li>The demand will drive better data, metrics and reporting systems </li></ul><ul><li>The sales team should be the first to benefit from the insights that data throws up </li></ul>
  3. 3. T rain of though t <ul><li>Analysis needs to be quick, visual </li></ul><ul><li>Carried out by end consumers as far as possible </li></ul><ul><li>Quick enough to allow train-of-thought analysis </li></ul><ul><li>And flexible enough to build and sustain analytical momentum </li></ul>
  4. 4. C reative Approache s <ul><li>Analysis and data visualization are a highly creative field </li></ul><ul><li>Expertise in this field is to be identified and nurtured </li></ul><ul><li>Those that possess the skills shall soon become the super-heroes in organizations </li></ul>
  5. 5. C omplexity Agnosti c <ul><li>Complexity only where needed </li></ul><ul><li>Mangers are avoiding complex statistical “black box” models in favor of simpler one that are usually as effective </li></ul><ul><li>Don’t use a spaceship to get you across the street </li></ul>
  6. 6. B usiness Focu s <ul><li>Analysis that has bottomline impact survives </li></ul><ul><li>Everybody needs to straddle business and analytical thinking </li></ul><ul><li>Analysts need to adapt to business needs while marketers adapt to a more analytical way of working </li></ul>
  7. 7. www.cartesianconsulting.com [email_address]

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